BOTE – D2C Ranking & Growth Metrics
Paddle boards, kayaks, skiffs and floating outdoor gear for life on the water.
Last updated · August 2026 edition · method v1.2
BOTE ranks #168 of 312 D2C brands in the August 2026 edition and #64 of 111 in Sports & Outdoor, down 2 places on last month. We estimate BOTE's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in July and June. Among sports & outdoor brands selling paddle boards, its closest competitor is iROCKER (#231).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big BOTE is today: #168 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is BOTE's revenue growing?
We estimate BOTE's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is BOTE growing?
BOTE's Momentum score is 45.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #162 to #168 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About BOTE
BOTE designs and sells stand up paddle boards, kayaks, micro skiffs, docks and related outdoor gear for people who spend time on the water. The range includes solid and inflatable paddle boards, inflatable hybrids and kayaks, floating hangout furniture, coolers, drinkware and apparel, aimed at casual paddlers, families and groups looking for gear for recreational use on lakes, rivers and coastlines rather than competitive watersports.
The brand sells directly to consumers through its own website, offering complete watercraft, accessories and bundled packages, alongside a network of retail store locations that can be found through its store locator. BOTE positions itself around proprietary technologies such as Gatorshell construction for solid boards, Aero inflatable technology, and the MAGNEPOD magnetic accessory system used across boards, kayaks, docks and drinkware. Its catalogue extends beyond watercraft into outdoor furniture, storage and transport accessories, and branded apparel, supporting a broader lifestyle around time spent outdoors and on the water.
BOTE branded search volume
How often people search for BOTE by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in July and June and lowest in January.
BOTE's audience, products and channels
Products
- Products in store190
- New in the last 90 days5
- Typical priceUS$139
- Price rangeUS$2 – US$3,499
From BOTE's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Spain, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- MerchandisingRebuy
- LoyaltyLoyaltyLion
- PaymentsShop Pay
Tools detected on boteboard.com; detection covers common apps and may miss some.
BOTE competitors
The sports & outdoor brands closest to BOTE: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Inflatable stand up paddle boards and water gear sold direct online.
Truck bed campers and rooftop tents for overlanding and off-road travel
Swedish-designed tents and shelters for camping, trekking and expedition use.
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
BOTE: common questions
What does BOTE sell?
Paddle boards, kayaks, skiffs and floating outdoor gear for life on the water. Known for: Gatorshell solid paddle boards, Aero inflatable paddle boards and kayaks, MAGNEPOD magnetic accessory system, Micro skiffs and Floating docks and hangout furniture.
Where is BOTE from?
BOTE is based in United States.
Where can you buy BOTE?
BOTE sells through its own online store and selected retailers. Its online store is at boteboard.com.
Is BOTE's revenue growing?
We estimate BOTE's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are BOTE's competitors?
BOTE's closest competitors in the Sports & Outdoor category are iROCKER, Go Fast Campers, Hilleberg and Faction Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.