Oru Kayak – D2C Ranking & Growth Metrics
Origami-inspired folding kayaks that pack down to suitcase size.
Last updated · August 2026 edition · method v1.2
Oru Kayak ranks #186 of 312 D2C brands in the August 2026 edition and #74 of 111 in Sports & Outdoor, up 2 places on last month. We estimate Oru Kayak's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in July and June. Among sports & outdoor brands selling folding kayaks, its closest competitor is Outdoor Vitals (#187).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Oru Kayak is today: #186 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Oru Kayak's revenue growing?
We estimate Oru Kayak's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Oru Kayak growing?
Oru Kayak's Momentum score is 38.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #160 to #186 overall. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Oru Kayak
Oru Kayak makes folding kayaks, sold direct to consumers through its own website. The kayaks are constructed from double-layer, UV-treated polypropylene using an origami-inspired folding design, allowing them to be assembled without tools and packed down to a compact, suitcase-sized form for storage or transport. The range covers several models, from small recreational boats suited to lakes and calm waters through to versions built for open ocean paddling and tandem use.
The brand targets people who want to kayak but lack storage space, a vehicle roof rack, or easy access to water, positioning its products as an alternative to traditional rigid kayaks. Oru Kayak sells kayaks, paddles and related accessories such as bags, packs and personal flotation devices directly to consumers online, with shipping within the contiguous United States and a stated warranty and return policy on its products.
Oru Kayak branded search volume
How often people search for Oru Kayak by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in July and June and lowest in December.
Oru Kayak's audience, products and channels
Social audience
- Instagram veronicaaguilarphotography 966
- YouTube OruKayak 13,100
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store225
- New in the last 90 days0
- Typical priceUS$30
- Price rangeUS$1 – US$2,000
From Oru Kayak's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
- ReviewsYotpo
- SearchSearchspring
- TrackingGoogle Tag Manager
Tools detected on orukayak.com; detection covers common apps and may miss some.
Oru Kayak competitors
The sports & outdoor brands closest to Oru Kayak: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Water filters, insect repellents and first aid gear for outdoor protection
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Antimicrobial pee cloth for outdoor use, created by a park ranger
Sleeping pads, bags and outdoor comfort gear for campers and backpackers.
Oru Kayak vs Outdoor Vitals
Oru Kayak is the bigger brand (Scale 39.2 against 39.1), while Outdoor Vitals is growing faster (Momentum 48 against 38). See Outdoor Vitals' page.
| August 2026 | Oru Kayak | Outdoor Vitals |
|---|---|---|
| Overall rank | #186 | #187 |
| Sports & Outdoor rank | #74 | #75 |
| Scale (size) | 39.2 | 39.1 |
| Momentum (growth) | 38.3 | 48.3 |
| Branded search | 53 | 36 |
| Site traffic | 35 | 36 |
| Social audience | 29 | 46 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Oru Kayak: common questions
What does Oru Kayak sell?
Origami-inspired folding kayaks that pack down to suitcase size. Known for: Inlet recreational kayak, Beach LT flatwater kayak, Bay ST sporty kayak, Coast XT expedition kayak and Haven TT tandem kayak.
Where is Oru Kayak from?
Oru Kayak is based in United States.
Where can you buy Oru Kayak?
Oru Kayak sells through its own online store and selected retailers. Its online store is at orukayak.com.
Is Oru Kayak's revenue growing?
We estimate Oru Kayak's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Oru Kayak's competitors?
Oru Kayak's closest competitors in the Sports & Outdoor category are Outdoor Vitals, Sawyer, Black Crows and Kula Cloth.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.