NRS – D2C Ranking & Growth Metrics
Kayaking, rafting and paddlesports gear and apparel
Last updated · August 2026 edition · method v1.2
NRS ranks #56 of 312 D2C brands in the August 2026 edition and #20 of 111 in Sports & Outdoor, unchanged on last month. We estimate NRS' revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling paddlesports gear, its closest competitor is Haglöfs (#50).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big NRS is today: #56 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is NRS' revenue growing?
We estimate NRS' revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is NRS growing?
NRS' Momentum score is 45.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #54 to #56 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About NRS
NRS, or Northwest River Supplies, makes gear and apparel for paddlesports including whitewater kayaking, rafting, stand-up paddleboarding, touring and paddle-based fishing. Its range spans inflatable kayaks and rafts, raft frames and accessories, dry suits, dry tops, personal flotation devices, and clothing for men and women, alongside SUP boards and related equipment. Products are aimed at paddlers of varying experience, from recreational kayakers to guides and rescue professionals, with dedicated lines for whitewater, camping, fishing and touring use.
The brand sells directly through its own website, offering new, clearance and used equipment, and also supports a network of dealers. NRS supplements its retail offering with a digital app for finding paddling locations and conditions, and publishes editorial content and films about paddling culture and community programmes. Its positioning centres on outfitting people for river and water-based activities with a broad catalogue of owned-brand and third-party equipment.
NRS branded search volume
How often people search for NRS by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
NRS' audience, products and channels
Social audience
- Instagram nrsweb 77,205
- YouTube NRSWEB 27,300
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Germany.
Ecommerce stack
- SearchAlgolia
- TrackingMeta Pixel, Google Tag Manager
Tools detected on nrs.com; detection covers common apps and may miss some.
NRS competitors
The sports & outdoor brands closest to NRS: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swedish outdoor clothing and equipment for mountains and changing weather.
Climbing, skiing and mountain gear and apparel for outdoor athletes
Mountaineering and ski touring gear, including avalanche safety equipment.
Australian-designed outdoor and travel gear, from tents to camp kitchenware.
Technical clothing and gear engineered for hunting and fishing pursuits.
NRS vs Haglöfs
Haglöfs leads on both size and growth: Scale 57.9 against 56.8, and Momentum 50 against 46. See Haglöfs' page.
| August 2026 | NRS | Haglöfs |
|---|---|---|
| Overall rank | #56 | #50 |
| Sports & Outdoor rank | #20 | #19 |
| Scale (size) | 56.8 | 57.9 |
| Momentum (growth) | 45.5 | 49.7 |
| Branded search | 71 | 63 |
| Site traffic | 48 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
NRS: common questions
What does NRS sell?
Kayaking, rafting and paddlesports gear and apparel. Known for: Inflatable kayaks and rafts, Dry suits and dry tops, Personal flotation devices, Raft frames and accessories and Stand-up paddleboards.
Where is NRS from?
NRS is based in United States.
Where can you buy NRS?
NRS sells through its own online store and selected retailers. Its online store is at nrs.com.
Is NRS' revenue growing?
We estimate NRS' revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are NRS' competitors?
NRS' closest competitors in the Sports & Outdoor category are Haglöfs, Black Diamond, Ortovox and Sea to Summit.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.