Alpacka Raft – D2C Ranking & Growth Metrics
Handbuilt packrafts and paddling gear made in Colorado
Last updated · August 2026 edition · method v1.2
Alpacka Raft ranks #235 of 312 D2C brands in the August 2026 edition and #86 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Alpacka Raft's revenue is flat year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling packrafts, its closest competitor is J Skis (#236).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Alpacka Raft is today: #235 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Alpacka Raft's revenue growing?
We estimate Alpacka Raft's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Alpacka Raft growing?
Alpacka Raft's Momentum score is 47.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #213 to #235 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Alpacka Raft
Alpacka Raft designs and builds packrafts, the lightweight inflatable boats used for backcountry travel by paddlers, hunters, anglers and families. The range covers flatwater, lightwater and whitewater use, as well as tandem, family, hunting and fishing configurations, alongside a custom lab for personalised builds. Boats are complemented by paddles, PFDs, paddling suits, outfitting accessories and repair materials, supporting the boats throughout their working life. Packrafts are handbuilt in Colorado.
The brand sells directly to customers through its own website, presenting itself around the activity of packrafting rather than a broader outdoor lifestyle. Alongside the product catalogue, Alpacka Raft maintains an education centre covering boat selection, sizing, safety, care and repair, and offers retrofit and repair services to extend the life of existing boats. Its site also addresses manufacturing origin and sustainability efforts, and includes conservation-related content, positioning the brand around long-term use and maintenance of its products as much as initial sale.
Alpacka Raft branded search volume
How often people search for Alpacka Raft by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Alpacka Raft's audience, products and channels
Social audience
- Instagram alpacka_raft 56,761
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Alpacka Raft competitors
The sports & outdoor brands closest to Alpacka Raft: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
Lightweight backpacking tents and shelters for thruhikers and backpackers
Lightweight camping gear including sleeping pads, pillows and travel accessories.
Inflatable stand up paddle boards and water gear sold direct online.
Compact waterproof binoculars, monoculars and scopes for outdoor use
Alpacka Raft vs J Skis
Alpacka Raft is the bigger brand (Scale 32.5 against 32.5), while J Skis is growing faster (Momentum 55 against 48). See J Skis' page.
| August 2026 | Alpacka Raft | J Skis |
|---|---|---|
| Overall rank | #235 | #236 |
| Sports & Outdoor rank | #86 | #87 |
| Scale (size) | 32.5 | 32.5 |
| Momentum (growth) | 47.7 | 54.5 |
| Branded search | 29 | 27 |
| Site traffic | 26 | 20 |
| Social audience | 44 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Alpacka Raft: common questions
What does Alpacka Raft sell?
Handbuilt packrafts and paddling gear made in Colorado. Known for: Whitewater packrafts, Family and tandem packrafts, Hunting and fishing packrafts, Custom Lab custom-built packrafts and Paddling accessories and repair services.
Where is Alpacka Raft from?
Alpacka Raft is based in United States.
Where can you buy Alpacka Raft?
Alpacka Raft sells through its own online store and selected retailers. Its online store is at alpackaraft.com.
When was Alpacka Raft founded?
Alpacka Raft was founded in 2000.
Is Alpacka Raft's revenue growing?
We estimate Alpacka Raft's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Alpacka Raft's competitors?
Alpacka Raft's closest competitors in the Sports & Outdoor category are J Skis, Tarptent, Klymit and iROCKER.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.