iROCKER – D2C Ranking & Growth Metrics
Inflatable stand up paddle boards and water gear sold direct online.
Last updated · August 2026 edition · method v1.2
iROCKER ranks #231 of 312 D2C brands in the August 2026 edition and #84 of 111 in Sports & Outdoor, up 1 place on last month. We estimate iROCKER's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in July and June. Among sports & outdoor brands selling paddle boards, its closest competitor is BOTE (#168).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big iROCKER is today: #231 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is iROCKER's revenue growing?
We estimate iROCKER's revenue is shrinking year on year (medium confidence). iROCKER's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is iROCKER growing?
iROCKER has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #196 to #231 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About iROCKER
iROCKER designs and sells inflatable stand up paddle boards and related water gear, including floats and docks, sold directly to consumers online. The brand began in a garage in Florida and has since expanded distribution across the United States and Canada. Its range spans entry-level and premium boards, such as the Original and ULTRA lines, aimed at paddlers from beginners to more experienced users who want durable, portable equipment for lakes, rivers, campsites and travel.
The brand positions itself as an accessible, quality-focused alternative in the paddleboard market, emphasising board construction details such as triple-layer PVC, drop-stitch cores and heat-welded seams. iROCKER sells primarily through its own website, using tools such as a board-selection quiz and comparison guides to help customers choose equipment, alongside seasonal promotions and accessory bundles.
iROCKER branded search volume
How often people search for iROCKER by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in July and June and lowest in February.
iROCKER's audience, products and channels
Social audience
- Instagram irockersup 91,875
- TikTok irockersup 2,415
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store54
- New in the last 90 days0
- Typical price99
- Price range3 – 1,037
From iROCKER's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada, the UK and the US.
Ecommerce stack
- Customer serviceGorgias
- TrackingGoogle Tag Manager
Tools detected on irockersup.com; detection covers common apps and may miss some.
iROCKER competitors
The sports & outdoor brands closest to iROCKER: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Paddle boards, kayaks, skiffs and floating outdoor gear for life on the water.
Lightweight camping gear including sleeping pads, pillows and travel accessories.
Lightweight backpacking tents and shelters for thruhikers and backpackers
Handbuilt packrafts and paddling gear made in Colorado
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
iROCKER: common questions
What does iROCKER sell?
Inflatable stand up paddle boards and water gear sold direct online. Known for: Original inflatable paddle boards, ULTRA lightweight paddle boards, iLAND floats, Paddle board accessories and gear and Inflatable docks.
Where is iROCKER from?
iROCKER is based in United States.
Where can you buy iROCKER?
iROCKER sells through its own online store. Its online store is at irockersup.com.
When was iROCKER founded?
iROCKER was founded in 2013.
Is iROCKER's revenue growing?
We estimate iROCKER's revenue is shrinking year on year (medium confidence). iROCKER's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are iROCKER's competitors?
iROCKER's closest competitors in the Sports & Outdoor category are BOTE, Klymit, Tarptent and Alpacka Raft.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.