Kokatat – D2C Ranking & Growth Metrics
Technical drysuits, apparel and safety gear for paddlesports
Last updated · August 2026 edition · method v1.2
Kokatat ranks #287 of 312 D2C brands in the August 2026 edition and #102 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Kokatat's revenue is flat year on year (medium confidence). Branded search is declining over the past year. Among sports & outdoor brands selling paddling apparel, its closest competitor is Bergans (#109).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kokatat is today: #287 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Kokatat's revenue growing?
We estimate Kokatat's revenue is flat year on year (medium confidence). Kokatat sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kokatat growing?
Kokatat has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #262 to #287 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Kokatat
Kokatat designs technical apparel and safety equipment for paddlesports, including kayaking, canoeing and stand-up paddleboarding. Its range covers drysuits, semi-dry suits, splash jackets, and personal flotation devices built to protect paddlers from cold water and challenging conditions. The brand serves recreational and expedition paddlers as well as guides and instructors who need reliable protective gear for extended time on the water.
As a wholesale-led brand within the sports and outdoor category, Kokatat distributes through specialty paddlesports retailers and outfitters across the United States, alongside direct sales from its own website. The brand positions itself around durability and performance in demanding water environments, focusing on functional design for safety-critical use rather than general outdoor apparel. Its product line is aimed at people who spend significant time paddling in variable or cold-water conditions and require dependable protective clothing.
Kokatat branded search volume
How often people search for Kokatat by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Kokatat's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada and the US.
Kokatat competitors
The sports & outdoor brands closest to Kokatat: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Norwegian outdoor apparel and equipment brand
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Running apparel and accessories built for durability and distance
Carbon fibre skis engineered and built in Salt Lake City
French-made freeride, all-mountain and touring skis from Chamonix
Kokatat: common questions
What does Kokatat sell?
Technical drysuits, apparel and safety gear for paddlesports. Known for: Drysuits, Personal flotation devices, Semi-dry tops, Paddling jackets and Whitewater apparel.
Where is Kokatat from?
Kokatat is based in United States.
Where can you buy Kokatat?
Kokatat sells through its own online store. Its online store is at kokatat.com.
Is Kokatat's revenue growing?
We estimate Kokatat's revenue is flat year on year (medium confidence). Kokatat sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kokatat's competitors?
Kokatat's closest competitors in the Sports & Outdoor category are Bergans, AFTCO, Janji and DPS Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.