Maven – D2C Ranking & Growth Metrics
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes.
Last updated · August 2026 edition · method v1.2
Maven ranks #243 of 312 D2C brands in the August 2026 edition and #90 of 111 in Sports & Outdoor, down 1 place on last month. We estimate Maven's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and October. Among sports & outdoor brands selling hunting optics, its closest competitor is Stone Glacier (#150).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Maven is today: #243 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Maven's revenue growing?
We estimate Maven's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Maven growing?
Maven's Momentum score is 52.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #209 to #243 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Maven
Maven Outdoor Equipment Company designs and sells optics for hunters, birders and other outdoor enthusiasts, including binoculars, monoculars, riflescopes, rangefinders and spotting scopes, along with tripods, accessories and outdoor apparel. The company also offers a custom builder tool that lets customers configure their own optics, along with bundles, a demo program and gift cards. Products are sold directly to customers online, without retail intermediaries.
Founded in Wyoming, Maven positions itself as an alternative to established optics brands, emphasising simple designs, quality materials and direct-to-consumer pricing that removes traditional retail markup. Its output spans hunting- and birding-focused optics, including an avian collection, as well as ballistics tools and educational content such as an optics guide and a journal covering outdoor pursuits. The brand markets itself around outdoor identity and craftsmanship rather than through traditional retail channels.
Maven branded search volume
How often people search for Maven by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and October and lowest in April.
Maven's audience, products and channels
Social audience
- Instagram mavenbuilt 53,529
- YouTube 3,490
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store389
- New in the last 90 days3
- Typical priceUS$30
- Price rangeUS$3 – US$2,750
From Maven's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on mavenbuilt.com; detection covers common apps and may miss some.
Maven competitors
The sports & outdoor brands closest to Maven: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Technical hunting packs, apparel and backcountry gear
Technical clothing and gear engineered for hunting and fishing pursuits.
Performance hunting gear and technical clothing sold direct to consumers
Inflatable boats, kayaks and paddleboards sold direct to consumers
Compact waterproof binoculars, monoculars and scopes for outdoor use
Maven vs Stone Glacier
Stone Glacier is the bigger brand (Scale 44.0 against 31.4), while Maven is growing faster (Momentum 52 against 39). See Stone Glacier's page.
| August 2026 | Maven | Stone Glacier |
|---|---|---|
| Overall rank | #243 | #150 |
| Sports & Outdoor rank | #90 | #56 |
| Scale (size) | 31.4 | 44.0 |
| Momentum (growth) | 52.4 | 39.0 |
| Branded search | 31 | 46 |
| Site traffic | 21 | 32 |
| Social audience | 44 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Maven: common questions
What does Maven sell?
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes. Known for: Binoculars, Riflescopes, Rangefinders, Spotting scopes and Custom optics builder.
Where is Maven from?
Maven is based in United States.
Where can you buy Maven?
Maven sells through its own online store. Its online store is at mavenbuilt.com.
When was Maven founded?
Maven was founded in 2013.
Who founded Maven?
Maven was founded by Brendon Weaver, Mike Lilygren and Cade Maestas.
Is Maven's revenue growing?
We estimate Maven's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Maven's competitors?
Maven's closest competitors in the Sports & Outdoor category are Stone Glacier, SITKA Gear, KUIU and Sea Eagle.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.