SITKA Gear – D2C Ranking & Growth Metrics
Technical clothing and gear engineered for hunting and fishing pursuits.
Last updated · August 2026 edition · method v1.2
SITKA Gear ranks #41 of 312 D2C brands in the August 2026 edition and #14 of 111 in Sports & Outdoor, up 4 places on last month. We estimate SITKA Gear's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and October. Among sports & outdoor brands selling hunting gear, its closest competitor is KUIU (#4).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big SITKA Gear is today: #41 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is SITKA Gear's revenue growing?
We estimate SITKA Gear's revenue is shrinking year on year (medium confidence). SITKA Gear sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is SITKA Gear growing?
SITKA Gear's Momentum score is 41.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #31 to #41 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About SITKA Gear
SITKA Gear designs and makes technical clothing and gear for hunting and fishing, including outerwear, waders, base layers, camouflage apparel and footwear for men and women. The brand describes its origins in a difficult backcountry hunt in Idaho, which led to a focus on replacing traditional materials such as cotton and stick-and-leaf camouflage with technical fabrics, including GORE-TEX, and concealment patterns informed by research into animal vision. Products are organised around specific pursuits such as mountain hunting, whitetail hunting, wading and general outdoor work.
SITKA sells direct to consumers through its own website and flagship stores, and also distributes through a network of authorised retailers, where customers can see and try the gear in person. The brand offers dedicated programmes for professionals and military or first responder customers, along with standard services such as warranties, repairs and product registration. Its content extends beyond product into editorial material covering hunting and fishing stories, gear design, recipes and conservation, and it supports conservation partners and grant programmes related to wild places and public lands.
SITKA Gear branded search volume
How often people search for SITKA Gear by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and October and lowest in April.
SITKA Gear's audience, products and channels
Social audience
- Instagram sitkagear 770,970
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Spain.
Ecommerce stack
- SearchSearchspring
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on sitkagear.com; detection covers common apps and may miss some.
SITKA Gear competitors
The sports & outdoor brands closest to SITKA Gear: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Performance hunting gear and technical clothing sold direct to consumers
Technical hunting packs, apparel and backcountry gear
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes.
Japanese-designed camping gear, apparel and outdoor living products.
Australian-designed outdoor and travel gear, from tents to camp kitchenware.
SITKA Gear vs KUIU
KUIU leads on both size and growth: Scale 70.5 against 60.4, and Momentum 55 against 41. See KUIU's page.
| August 2026 | SITKA Gear | KUIU |
|---|---|---|
| Overall rank | #41 | #4 |
| Sports & Outdoor rank | #14 | #2 |
| Scale (size) | 60.4 | 70.5 |
| Momentum (growth) | 41.2 | 54.5 |
| Branded search | 63 | 78 |
| Site traffic | 48 | 61 |
| Social audience | 72 | 73 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
SITKA Gear: common questions
What does SITKA Gear sell?
Technical clothing and gear engineered for hunting and fishing pursuits. Known for: Mountain hunting jackets (Timberline Pro), Wading gear (Delta Wading Jacket), Whitetail hunting apparel, Grindstone workwear and Camouflage concealment systems.
Where is SITKA Gear from?
SITKA Gear is based in United States.
Where can you buy SITKA Gear?
SITKA Gear sells through its own online store and a network of retailers and stockists. Its online store is at sitkagear.com.
Is SITKA Gear's revenue growing?
We estimate SITKA Gear's revenue is shrinking year on year (medium confidence). SITKA Gear sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are SITKA Gear's competitors?
SITKA Gear's closest competitors in the Sports & Outdoor category are KUIU, Stone Glacier, Maven and Snow Peak.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.