KUIU – D2C Ranking & Growth Metrics
Performance hunting gear and technical clothing sold direct to consumers
Last updated · August 2026 edition · method v1.3
KUIU ranks #4 of 312 D2C brands in the August 2026 edition and #2 of 111 in Sports & Outdoor, up 4 places on last month. We estimate KUIU's revenue is flat year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in October and November. Among sports & outdoor brands selling hunting gear, its closest competitor is SITKA Gear (#41).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big KUIU is today: #4 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is KUIU's revenue growing?
We estimate KUIU's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is KUIU growing?
KUIU's Momentum score is 54.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About KUIU
KUIU makes performance hunting gear and clothing, including outerwear, base layers, packs and accessories designed for backcountry hunters. The brand sells directly to consumers through its own website, shipping to multiple countries including the United States, Canada, Australia, New Zealand and several European markets. Products are organised around technical apparel systems intended for varying hunting conditions and seasons.
The brand is positioned around a direct-to-consumer model, selling exclusively through its own online store rather than third-party retailers. KUIU operates a loyalty programme called the Inner Circle, offering reward points, early access to new products and exclusive offers to registered customers. The website supports multiple currencies and international shipping, indicating a customer base that extends beyond North America into other hunting and outdoor markets.
KUIU branded search volume
How often people search for KUIU by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is seasonal, peaking in October and November and lowest in April.
KUIU's audience, products and channels
Social audience
- Instagram kuiu_official 674,264
- TikTok kuiu_official 38,300
- YouTube KUIUultralight 94,600
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days33
- Typical priceUS$99
- Price rangeUS$10 – US$1,299
From KUIU's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- SearchSearchspring
- Cross-borderGlobal-e
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on kuiu.com; detection covers common apps and may miss some.
KUIU competitors
The sports & outdoor brands closest to KUIU: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Technical clothing and gear engineered for hunting and fishing pursuits.
Technical hunting packs, apparel and backcountry gear
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes.
Fishing apparel and gear including waders, wading boots and jackets
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
KUIU vs SITKA Gear
KUIU leads on both size and growth: Scale 70.5 against 60.4, and Momentum 55 against 41. See SITKA Gear's page.
| August 2026 | KUIU | SITKA Gear |
|---|---|---|
| Overall rank | #4 | #41 |
| Sports & Outdoor rank | #2 | #14 |
| Scale (size) | 70.5 | 60.4 |
| Momentum (growth) | 54.5 | 41.2 |
| Branded search | 78 | 63 |
| Site traffic | 61 | 48 |
| Social audience | 73 | 72 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
KUIU: common questions
What does KUIU sell?
Performance hunting gear and technical clothing sold direct to consumers. Known for: Hunting outerwear, Base layers, Backpacks and Technical hunting apparel systems.
Where is KUIU from?
KUIU is based in United States.
Where can you buy KUIU?
KUIU sells through its own online store. Its online store is at kuiu.com.
Is KUIU's revenue growing?
We estimate KUIU's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are KUIU's competitors?
KUIU's closest competitors in the Sports & Outdoor category are SITKA Gear, Stone Glacier, Maven and Simms.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.