Stone Glacier – D2C Ranking & Growth Metrics
Technical hunting packs, apparel and backcountry gear
Last updated · August 2026 edition · method v1.2
Stone Glacier ranks #150 of 312 D2C brands in the August 2026 edition and #56 of 111 in Sports & Outdoor, up 7 places on last month. We estimate Stone Glacier's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and September. Among sports & outdoor brands selling hunting gear, its closest competitor is SITKA Gear (#41).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Stone Glacier is today: #150 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Stone Glacier's revenue growing?
We estimate Stone Glacier's revenue is shrinking year on year (medium confidence). Stone Glacier sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Stone Glacier growing?
Stone Glacier's Momentum score is 39.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #122 to #150 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Stone Glacier
Stone Glacier makes technical hunting gear, including packs, apparel, tents, sleep systems and related equipment for backcountry hunters. The range is built around seasonal and activity-based "systems", such as archery, early-season, late-season, sheep and shed hunting kits, alongside standalone hunting packs, base and mid layers, insulation, waterproof outerwear, gloves, game bags, binocular harnesses and sleeping bags. The brand also offers a military pack line and a travel series, extending its pack designs beyond hunting use.
Products are sold direct through the Stone Glacier website, organised by category, system and season, as well as through a network of dealers. Alongside hunting-specific gear, Stone Glacier sells everyday apparel such as logo T-shirts, hoodies and headwear. The company positions itself around technical performance for demanding backcountry pursuits, with dedicated resources such as sizing charts, a pack finder quiz and content on gear selection and care.
Stone Glacier branded search volume
How often people search for Stone Glacier by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and September and lowest in April.
Stone Glacier's audience, products and channels
Social audience
- Instagram stoneglacier 133,664
- YouTube 42,300
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store215
- New in the last 90 days9
- Typical priceUS$120
- Price rangeUS$5 – US$1,200
From Stone Glacier's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on stoneglacier.com; detection covers common apps and may miss some.
Stone Glacier competitors
The sports & outdoor brands closest to Stone Glacier: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Technical clothing and gear engineered for hunting and fishing pursuits.
Performance hunting gear and technical clothing sold direct to consumers
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes.
Outdoor gear maker known for tents, sleeping bags, pads and camp furniture.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Stone Glacier vs SITKA Gear
SITKA Gear leads on both size and growth: Scale 60.4 against 44.0, and Momentum 41 against 39. See SITKA Gear's page.
| August 2026 | Stone Glacier | SITKA Gear |
|---|---|---|
| Overall rank | #150 | #41 |
| Sports & Outdoor rank | #56 | #14 |
| Scale (size) | 44.0 | 60.4 |
| Momentum (growth) | 39.0 | 41.2 |
| Branded search | 46 | 63 |
| Site traffic | 32 | 48 |
| Social audience | 56 | 72 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Stone Glacier: common questions
What does Stone Glacier sell?
Technical hunting packs, apparel and backcountry gear. Known for: Hunting packs, Seasonal hunting systems, Technical outerwear and base layers, Sleep systems and sleeping bags and Hunting tents and shelters.
Where is Stone Glacier from?
Stone Glacier is based in United States.
Where can you buy Stone Glacier?
Stone Glacier sells through its own online store and a network of retailers and stockists. Its online store is at stoneglacier.com.
Is Stone Glacier's revenue growing?
We estimate Stone Glacier's revenue is shrinking year on year (medium confidence). Stone Glacier sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Stone Glacier's competitors?
Stone Glacier's closest competitors in the Sports & Outdoor category are SITKA Gear, KUIU, Maven and NEMO.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.