Nocs Provisions – D2C Ranking & Growth Metrics
Compact waterproof binoculars, monoculars and scopes for outdoor use
Last updated · August 2026 edition · method v1.2
Nocs Provisions ranks #240 of 312 D2C brands in the August 2026 edition and #88 of 111 in Sports & Outdoor, up 9 places on last month. We estimate Nocs Provisions' revenue is growing year on year (medium confidence). Branded search is growing strongly over the past year, with a seasonal peak in December and November. Among sports & outdoor brands selling binoculars, its closest competitor is Sea Eagle (#241).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Nocs Provisions is today: #240 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Nocs Provisions' revenue growing?
We estimate Nocs Provisions' revenue is growing year on year (medium confidence). Nocs Provisions' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Nocs Provisions growing?
Nocs Provisions has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing strongly over the past 12 months. Site traffic is growing strongly over the same 12 months. Since September 2025 it has moved from #241 to #240 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Nocs Provisions
Nocs Provisions makes compact, waterproof optics, including binoculars, monoculars and spotting scopes, aimed at people who spend time outdoors, whether surfing, hiking, camping, birdwatching or stargazing. The product range spans entry-level binoculars through to higher-magnification scopes and a set of accessories such as straps, tripods, lens filters and cleaning kits, sold in a variety of colourways. The brand frames its products as tools for observation and discovery rather than technical instruments for specialists, and its packaging is described as plastic free.
The company sells directly to consumers through its own website, presenting itself as a small collective interested in exploring coastlines, backcountry and nature more broadly. Its origin story is tied to San Francisco, where the founders began using inexpensive binoculars to watch surf and wildlife before developing their own line. Nocs Provisions positions itself around everyday, rugged use rather than specialist birdwatching or hunting markets, with an emphasis on simple, durable design intended to encourage people to spend more time observing their surroundings.
Nocs Provisions branded search volume
How often people search for Nocs Provisions by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in December and November and lowest in September.
Nocs Provisions' audience, products and channels
Social audience
- Instagram n_o_c_s 42,491
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store39
- New in the last 90 days5
- Typical priceUS$130
- Price rangeUS$1 – US$650
From Nocs Provisions' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- PaymentsShop Pay
- AnalyticsHotjar
Tools detected on nocsprovisions.com; detection covers common apps and may miss some.
Nocs Provisions competitors
The sports & outdoor brands closest to Nocs Provisions: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Inflatable boats, kayaks and paddleboards sold direct to consumers
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes.
Backcountry skiing and splitboarding gear made in Utah.
Handbuilt packrafts and paddling gear made in Colorado
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
Nocs Provisions: common questions
What does Nocs Provisions sell?
Compact waterproof binoculars, monoculars and scopes for outdoor use. Known for: Standard Issue binoculars, Field Issue binoculars, Zoom Tube monocular, Lite View and Long View scopes and NocLoc straps and accessories.
Where is Nocs Provisions from?
Nocs Provisions is based in San Francisco, United States.
Where can you buy Nocs Provisions?
Nocs Provisions sells through its own online store and selected retailers. Its online store is at nocsprovisions.com.
Is Nocs Provisions' revenue growing?
We estimate Nocs Provisions' revenue is growing year on year (medium confidence). Nocs Provisions' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Nocs Provisions' competitors?
Nocs Provisions' closest competitors in the Sports & Outdoor category are Sea Eagle, Maven, Voile and Alpacka Raft.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.