Tenkara USA – D2C Ranking & Growth Metrics
Japanese-style tenkara fly-fishing rods, lines and flies
Last updated · August 2026 edition · method v1.2
Tenkara USA ranks #289 of 312 D2C brands in the August 2026 edition and #104 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Tenkara USA's revenue is flat year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in June and July. Among sports & outdoor brands selling tenkara fishing gear, its closest competitor is Simms (#19).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Tenkara USA is today: #289 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Tenkara USA's revenue growing?
We estimate Tenkara USA's revenue is flat year on year (medium confidence). Tenkara USA's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Tenkara USA growing?
Tenkara USA has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #251 to #289 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Tenkara USA
Tenkara USA sells tenkara fishing rods, lines, flies and related accessories for a traditional Japanese style of fly-fishing that uses only a rod, line and fly, without a reel. The brand's products are aimed at anglers, particularly those fishing mountain streams, who want a simpler and more minimalist approach to fly-fishing. Its range includes several named rod models of varying lengths and weights, complete starter sets, lines, flies, nets, rod cases and other accessories, as well as apparel such as shirts, jackets and caps. It also publishes a book and magazine covering the techniques, history and philosophy of tenkara.
Tenkara USA branded search volume
How often people search for Tenkara USA by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in June and July and lowest in February.
Tenkara USA's audience, products and channels
Social audience
- Instagram tenkarausa 26,455
- YouTube tenkarausa 21,100
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store67
- New in the last 90 days1
- Typical priceUS$25
- Price rangeUS$3 – US$324
From Tenkara USA's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Mailchimp
- ReviewsJudge.me
- Customer serviceZendesk
- PaymentsAfterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on tenkarausa.com; detection covers common apps and may miss some.
Tenkara USA competitors
The sports & outdoor brands closest to Tenkara USA: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Fishing apparel and gear including waders, wading boots and jackets
Backcountry skiing and splitboarding gear made in Utah.
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Ultralight tents, tarps, bivys, packs and bikepacking gear
Outdoor sports gear sold direct to consumer in the US.
Tenkara USA: common questions
What does Tenkara USA sell?
Japanese-style tenkara fly-fishing rods, lines and flies. Known for: Tenkara rods, Complete tenkara sets, Tenkara lines, Tenkara flies and Tenkara accessories.
Where is Tenkara USA from?
Tenkara USA is based in United States.
Where can you buy Tenkara USA?
Tenkara USA sells through its own online store and selected retailers. Its online store is at tenkarausa.com.
When was Tenkara USA founded?
Tenkara USA was founded in 2009.
Who founded Tenkara USA?
Tenkara USA was founded by Daniel W. Galhardo.
Is Tenkara USA's revenue growing?
We estimate Tenkara USA's revenue is flat year on year (medium confidence). Tenkara USA's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Tenkara USA's competitors?
Tenkara USA's closest competitors in the Sports & Outdoor category are Simms, Voile, Outdoor Vitals and Mountain Laurel Designs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.