Jones – D2C Ranking & Growth Metrics
Snowboards, splitboards, bindings and outerwear for backcountry riding
Last updated · August 2026 edition · method v1.3
Jones ranks #160 of 312 D2C brands in the August 2026 edition and #59 of 111 in Sports & Outdoor, up 16 places on last month. We estimate Jones' revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in January and December. Among sports & outdoor brands selling snowboards and splitboards, its closest competitor is Weston (#305).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Jones is today: #160 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Jones' revenue growing?
We estimate Jones' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Jones growing?
Jones' Momentum score is 48.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #135 to #160 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Jones
Jones designs snowboards, splitboards, bindings and outerwear for riders who spend time in the backcountry as well as on-piste. The range covers snowboards and snowboard bindings, splitboards, skins and poles, plus snow jackets, pants, fleece, headwear and bags, sold in men's, women's and youth lines. The brand was founded by Jeremy Jones and positions itself around backcountry riding, splitboarding and all-mountain freestyle, with a stated focus on design ethos and supply chain transparency.
Jones sells directly through its own website, organised by men's, women's and youth categories, alongside guides to help customers choose boards, bindings, apparel and bags. It also runs a Re-Up programme for buying and selling used gear, and offers trade-in and recycling options for old boards. Beyond product, Jones publishes editorial content through the Jones Journal, supports a team of sponsored riders, and backs backcountry education and adventure grants, positioning itself as a brand rooted in snowboarding and splitboarding culture rather than general winter sports retail.
Jones branded search volume
How often people search for Jones by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in May.
Jones' audience, products and channels
Social audience
- Instagram jonessnowboards 371,698
- YouTube 39,100
Followers as shown on each platform, end of August 2026.
Products
- Products in store269
- New in the last 90 days4
- Typical priceUS$350
- Price rangeUS$7 – US$1,900
From Jones' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Germany and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- Customer serviceGorgias
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on jonessnowboards.com; detection covers common apps and may miss some.
Jones competitors
The sports & outdoor brands closest to Jones: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Snowboards, splitboards and skis for backcountry and resort riding.
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
German direct-to-consumer bicycles, e-bikes and gravel bikes.
Swedish outdoor clothing and equipment for mountains and changing weather.
Belt drive bicycles for commuting, adventure and recreational riding
Jones: common questions
What does Jones sell?
Snowboards, splitboards, bindings and outerwear for backcountry riding. Known for: Snowboards, Splitboards, Snowboard bindings, Snow outerwear and Backpacks and board bags.
Where is Jones from?
Jones is based in United States.
Where can you buy Jones?
Jones sells through its own online store and selected retailers. Its online store is at jonessnowboards.com.
Who founded Jones?
Jones was founded by Jeremy Jones.
Is Jones' revenue growing?
We estimate Jones' revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Jones' competitors?
Jones' closest competitors in the Sports & Outdoor category are Weston, Lundhags, Radon and Haglöfs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.