Voile – D2C Ranking & Growth Metrics
Backcountry skiing and splitboarding gear made in Utah.
Last updated · August 2026 edition · method v1.2
Voile ranks #247 of 312 D2C brands in the August 2026 edition and #91 of 111 in Sports & Outdoor, unchanged on last month. We estimate Voile's revenue is growing year on year (medium confidence). Branded search is growing over the past year, with a seasonal peak in July and May. Among sports & outdoor brands selling backcountry ski gear, its closest competitor is Seek Outside (#214).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Voile is today: #247 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Voile's revenue growing?
We estimate Voile's revenue is growing year on year (medium confidence). Voile sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Voile growing?
Voile's Momentum score is 60.6, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #228 to #247 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Voile
Voile makes backcountry ski touring and splitboarding equipment, including skis, splitboards, telemark and tech bindings, climbing skins, poles, crampons, avalanche shovels and probes, and its well-known Voile Straps. The brand is based in Salt Lake City, Utah, where it manufactures the large majority of its products in-house, keeping design, prototyping and production within the Wasatch Mountains it was built around. Its range serves backcountry skiers and splitboarders who want gear developed and tested in the terrain it is used on.
Voile sells directly to consumers through its own website alongside a wholesale and dealer network, and also supplies pro and dealer channels separately from retail. Products are organised by category such as straps, skis, splitboards, hardware, bindings, skins, poles, crampons and avalanche gear, with softgoods and closeout lines also offered. The company positions itself around domestic manufacturing and small-batch production by a relatively small team, rather than mass output, appealing to users who value locally made, function-first backcountry tools.
Voile branded search volume
How often people search for Voile by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in July and May and lowest in October.
Voile's audience, products and channels
Social audience
- Instagram voilemfg 18,058
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
- Email & SMSMailchimp
- TrackingMeta Pixel, Google Tag Manager
Tools detected on voile.com; detection covers common apps and may miss some.
Voile competitors
The sports & outdoor brands closest to Voile: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Lightweight tents, wood stoves and backpacks for backcountry hunting and adventure.
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Japanese-style tenkara fly-fishing rods, lines and flies
Ultralight tents, tarps, bivys, packs and bikepacking gear
Outdoor sports gear sold direct to consumer in the US.
Voile vs Seek Outside
Seek Outside is the bigger brand (Scale 35.4 against 31.0), while Voile is growing faster (Momentum 61 against 39). See Seek Outside's page.
| August 2026 | Voile | Seek Outside |
|---|---|---|
| Overall rank | #247 | #214 |
| Sports & Outdoor rank | #91 | #80 |
| Scale (size) | 31.0 | 35.4 |
| Momentum (growth) | 60.6 | 39.4 |
| Branded search | 39 | 39 |
| Site traffic | 22 | 24 |
| Social audience | 31 | 44 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Voile: common questions
What does Voile sell?
Backcountry skiing and splitboarding gear made in Utah. Known for: Voile Straps, Splitboards, Telemark and tech bindings, Skis and Avalanche shovels and probes.
Where is Voile from?
Voile is based in Salt Lake City, United States.
Where can you buy Voile?
Voile sells through its own online store and a network of retailers and stockists. Its online store is at voile.com.
When was Voile founded?
Voile was founded in 1980.
Is Voile's revenue growing?
We estimate Voile's revenue is growing year on year (medium confidence). Voile sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Voile's competitors?
Voile's closest competitors in the Sports & Outdoor category are Seek Outside, Outdoor Vitals, Tenkara USA and Mountain Laurel Designs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.