Janji – D2C Ranking & Growth Metrics
Running apparel and accessories built for durability and distance
Last updated · August 2026 edition · method v1.3
Janji ranks #96 of 312 D2C brands in the August 2026 edition and #33 of 111 in Sports & Outdoor, unchanged on last month. We estimate Janji's revenue is growing year on year (high confidence). Branded search is growing over the past year. Among sports & outdoor brands selling running apparel, its closest competitor is AFTCO (#104).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Janji is today: #96 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Janji's revenue growing?
We estimate Janji's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Janji growing?
Janji's Momentum score is 59.6, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #101 to #96 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Janji
Janji designs and sells running apparel for men and women, including shorts, tops, jackets, midlayers, tights, pants and accessories such as bags, hydration gear and caps. The brand sells directly to customers through its own website, offering seasonal collections, limited-run graphic prints and collaborations alongside core performance lines. Products are supported by a five-year guarantee covering defects in workmanship or materials, with repair, replacement or store credit offered if items fail.
Janji positions itself around durability and responsible design, describing an ongoing effort to manufacture in less harmful ways. It also runs a monthly grant programme supporting grassroots running organisations focused on community building and participation. The brand offers a paid membership scheme, Janji Collective, giving members a lifetime discount and early access to releases. Alongside direct sales, Janji lists a dealer locator and B2B portal, indicating some wholesale distribution in addition to its primary direct-to-consumer model.
Janji branded search volume
How often people search for Janji by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Janji's audience, products and channels
Social audience
- Instagram runjanji 91,362
Followers as shown on each platform, end of August 2026.
Products
- Products in store112
- New in the last 90 days7
- Typical priceUS$88
- Price rangeUS$2 – US$288
From Janji's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, the UK, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- AnalyticsTriple Whale, Hotjar
Tools detected on janji.com; detection covers common apps and may miss some.
Janji competitors
The sports & outdoor brands closest to Janji: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Fishing apparel, sun protection gear and tackle for anglers
Norwegian outdoor apparel and equipment brand
Technical drysuits, apparel and safety gear for paddlesports
Technical clothing and equipment for mountaineering, climbing and hiking.
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities.
Janji vs AFTCO
Janji leads on both size and growth: Scale 50.3 against 49.2, and Momentum 60 against 42. See AFTCO's page.
| August 2026 | Janji | AFTCO |
|---|---|---|
| Overall rank | #96 | #104 |
| Sports & Outdoor rank | #33 | #35 |
| Scale (size) | 50.3 | 49.2 |
| Momentum (growth) | 59.6 | 42.3 |
| Branded search | 56 | 45 |
| Site traffic | 45 | 40 |
| Social audience | 49 | 64 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Janji: common questions
What does Janji sell?
Running apparel and accessories built for durability and distance. Known for: Trail Tights, Rainrunner Pack Jacket, Atlas Multi Pant, Hi-Vis Reflective gear and SoftFlask hydration accessories.
Where is Janji from?
Janji is based in United States.
Where can you buy Janji?
Janji sells through its own online store and selected retailers. Its online store is at janji.com.
Is Janji's revenue growing?
We estimate Janji's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Janji's competitors?
Janji's closest competitors in the Sports & Outdoor category are AFTCO, Bergans, Kokatat and Mountain Equipment.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.