Bala – D2C Ranking & Growth Metrics
Design-led wearable weights and fitness accessories, led by the Bala Bangle
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Bala is new to the index this month, entering at #104 of 522 overall and #17 of 118 in Sports & Outdoor. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Sports & Outdoor competitor is Haglöfs (#106).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Bala is today: #104 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Bala's revenue growing?
We estimate Bala's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bala growing?
Bala's Momentum score is 54.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Bala
Bala makes wearable weights and fitness accessories, best known for the Bala Bangle, a 1-3lb weighted wristband worn during workouts. The product line has grown to include yoga mats, rollers, resistance props and apparel, designed around colour and form rather than the dark, heavy equipment typical of gyms. Natalie and Max started the company in 2017, sketching the first Bangle idea on a napkin and hand-shipping every order from a garage for the first two years. Bala has since collaborated with brands including Ralph Lauren, Spanx, Kate Spade and New Balance on limited colourways.
Bala competitors
The sports & outdoor brands closest to Bala: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Outdoor clothing, backpacks and equipment from Sweden
Custom-configured mountain bikes and e-bikes from Germany
Camping, hiking and travel gear designed in Australia
Electric bikes for commuting, cargo, trail and city riding
Japanese-designed camping gear, firepits and outdoor apparel
Bala vs Haglöfs
Bala leads on both size and growth: Scale 59.9 against 59.7, and Momentum 55 against 49. See Haglöfs' page.
| October 2026 | Bala | Haglöfs |
|---|---|---|
| Overall rank | #104 | #106 |
| Sports & Outdoor rank | #17 | #18 |
| Scale (size) | 59.9 | 59.7 |
| Momentum (growth) | 54.7 | 48.6 |
| Branded search | 86 | 65 |
| Site traffic | 31 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Bala branded search volume
How often people search for Bala by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Bala's audience, products and channels
Social audience
- Instagram bala 320k
- TikTok bala 34k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store122
- New in the last 90 days12
- Typical priceUS$69
- Price rangeUS$1 – US$500
From Bala's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo, Judge.me
- Customer serviceGorgias
- MerchandisingRebuy
- PaymentsKlarna, Shop Pay
- TrackingMeta Pixel, Google Tag Manager
- AnalyticsTriple Whale
Tools detected on shopbala.com; detection covers common apps and may miss some.
Bala: common questions
What does Bala sell?
Design-led wearable weights and fitness accessories, led by the Bala Bangle.
Where is Bala from?
Bala is based in United States.
Where can you buy Bala?
Bala sells through its own online store and selected retailers. Its online store is at shopbala.com.
When was Bala founded?
Bala was founded in 2017.
Is Bala's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Bala's competitors?
Bala's closest competitors in the Sports & Outdoor category are Haglöfs, Propain, Sea to Summit and Aventon.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Bala move, or the data as an export? See data & alerts.