Ergatta – D2C Ranking & Growth Metrics
Water-resistance rowing machines with game-based workouts
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Ergatta is new to the index this month, entering at #497 of 522 overall and #111 of 118 in Sports & Outdoor. On our estimate its revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in January and November. Its closest Sports & Outdoor competitor is Katabatic Gear (#498).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Ergatta is today: #497 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Ergatta's revenue growing?
We estimate Ergatta's revenue is shrinking year on year (medium confidence). Ergatta's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ergatta growing?
Ergatta has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Ergatta
Ergatta makes water-resistance rowing machines, handcrafted in the USA and built with cherry-wood frames designed to double as furniture rather than equipment to hide away. The line spans two models, the Luxe and the Lite, both running game-based workouts in place of standard metrics: Scenic Row, Races, Meteor and other formats that score technique and pacing rather than just showing numbers. Ergatta has partnered with World Rowing to power esports competitions, including the planned 2027 Olympic Esports Games, and is part of the Interactive Strength group of fitness brands.
Ergatta competitors
The sports & outdoor brands closest to Ergatta: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Quilt-style sleeping bags and ultralight down gear for backpacking
Technical drysuits, apparel and safety gear for paddlesports
Japanese-style tenkara fishing rods, lines and flies for simple fly-fishing
Backpacks, stuff sacks and portage packs born on a Boundary Waters canoe trip
Titanium cookware, cups and stoves for backpacking and camping
Ergatta branded search volume
How often people search for Ergatta by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in January and November and lowest in June.
Ergatta's audience, products and channels
Social audience
- Instagram ergattafitness 32k
- TikTok ergattafitness 2k
- YouTube Ergatta 869
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store66
- New in the last 90 days0
- Typical priceUS$45
- Price rangeUS$2 – US$2,199
From Ergatta's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo, Judge.me
- Customer serviceZendesk
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on ergatta.com; detection covers common apps and may miss some.
Ergatta: common questions
What does Ergatta sell?
Water-resistance rowing machines with game-based workouts.
Where is Ergatta from?
Ergatta is based in United States.
Where can you buy Ergatta?
Ergatta sells through its own online store and selected retailers. Its online store is at ergatta.com.
Is Ergatta's revenue growing?
Our estimate is shrinking year on year, with medium confidence. It is a direction from online signals, not a sales figure.
Who are Ergatta's competitors?
Ergatta's closest competitors in the Sports & Outdoor category are Katabatic Gear, Kokatat, Tenkara USA and Granite Gear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Ergatta move, or the data as an export? See data & alerts.