Rumpl – D2C Ranking & Growth Metrics
Packable insulated outdoor blankets and camp sleep gear.
Last updated · August 2026 edition · method v1.2
Rumpl ranks #174 of 312 D2C brands in the August 2026 edition and #68 of 111 in Sports & Outdoor, unchanged on last month. We estimate Rumpl's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among sports & outdoor brands selling camp blankets, its closest competitor is GSI Outdoors (#199).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rumpl is today: #174 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Rumpl's revenue growing?
We estimate Rumpl's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Rumpl growing?
Rumpl's Momentum score is 45.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #166 to #174 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Rumpl
Rumpl designs outdoor blankets and related sleep and comfort gear, including sleeping bags, pillows, ground mats, towels and seat cushions. Its best-known product is the Original Puffy Blanket, a packable insulated blanket designed for use at campsites, on travels, at sporting events and outdoors generally. The range also includes fleece and wool indoor blankets, backpacking quilts, ember-resistant blankets, two-person and kids' sizes, and accessories such as a wrap-style alternative to traditional sleeping bags.
The brand sells directly to consumers through its own website, offering personalisation and corporate gifting options alongside standard product lines, limited editions and collaborations with artists. Rumpl positions itself around versatility and everyday outdoor use, describing its origins in van life and framing its products as gear that moves between camping, travel, sport and casual outdoor settings. It is a certified B Corp and publishes an annual impact report describing its environmental and social commitments.
Rumpl branded search volume
How often people search for Rumpl by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in February.
Rumpl's audience, products and channels
Social audience
- Instagram gorumpl 196,766
- TikTok rumpl 6,400
- YouTube Gorumpl 917
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store229
- New in the last 90 days0
- Typical priceUS$100
- Price rangeUS$9 – US$300
From Rumpl's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo, Attentive, Postscript
- ReviewsOkendo, Yotpo
- MerchandisingRebuy
- PaymentsKlarna, Shop Pay
- TrackingGoogle Tag Manager
Tools detected on rumpl.com; detection covers common apps and may miss some.
Rumpl competitors
The sports & outdoor brands closest to Rumpl: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Camp cookware, stoves and enamelware for outdoor cooking and dining
Ultralight, packable outdoor furniture: chairs, tables, cots and camp gear.
Ultralight tents, tarps, bivys, packs and bikepacking gear
Sleeping pads, bags and outdoor comfort gear for campers and backpackers.
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
Rumpl vs GSI Outdoors
Rumpl leads on both size and growth: Scale 40.6 against 37.6, and Momentum 45 against 43. See GSI Outdoors' page.
| August 2026 | Rumpl | GSI Outdoors |
|---|---|---|
| Overall rank | #174 | #199 |
| Sports & Outdoor rank | #68 | #77 |
| Scale (size) | 40.6 | 37.6 |
| Momentum (growth) | 45.1 | 42.8 |
| Branded search | 33 | 30 |
| Site traffic | 33 | 35 |
| Social audience | 58 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Rumpl: common questions
What does Rumpl sell?
Packable insulated outdoor blankets and camp sleep gear. Known for: Original Puffy Blanket, Sleeping bags, Camp pillows, Ground mats and Wrap Sack sleeping bag alternative.
Where is Rumpl from?
Rumpl is based in United States.
Where can you buy Rumpl?
Rumpl sells through its own online store and selected retailers. Its online store is at rumpl.com.
Is Rumpl's revenue growing?
We estimate Rumpl's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Rumpl's competitors?
Rumpl's closest competitors in the Sports & Outdoor category are GSI Outdoors, Helinox, Mountain Laurel Designs and Therm-a-Rest.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.