Bearaby – D2C Ranking & Growth Metrics
Sustainable weighted blankets and sleep wellness products
Last updated · August 2026 edition · method v1.2
Bearaby ranks #188 of 312 D2C brands in the August 2026 edition and #61 of 121 in Home, down 7 places on last month. We estimate Bearaby's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in December and November. Among home brands selling weighted blankets, its closest competitor is Jungalow (#189).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bearaby is today: #188 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Bearaby's revenue growing?
We estimate Bearaby's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bearaby growing?
Bearaby's Momentum score is 36.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #151 to #188 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Bearaby
Bearaby makes weighted blankets and related sleep and wellness products, including throws, sheets, pillows, heated warmables, pillow boots and sleep masks. Its products are built around natural, breathable materials such as cotton and TENCEL, with some lines made from recycled ocean plastic, and are designed to promote calmer, deeper sleep and ease tension or restlessness. The range covers adults and children, with options for hot sleepers, year-round comfort, and shared beds.
The brand positions itself as a home wellness company focused on sustainable, filler-free materials rather than conventional synthetic fillings. It sells directly to consumers online through its own website, offering guided tools such as a weighted blanket quiz to help shoppers choose a product, alongside bundles and seasonal promotions. Bearaby frames its purpose around supporting rest and reducing anxiety through thoughtfully designed, naturally made bedding and accessories.
Bearaby branded search volume
How often people search for Bearaby by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in December and November and lowest in March.
Bearaby's audience, products and channels
Social audience
- Instagram mybearaby 115,662
- TikTok mybearaby 2,329
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store81
- New in the last 90 days4
- Typical priceUS$249
- Price rangeUS$1 – US$4,000
From Bearaby's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsOkendo, Stamped
- Customer serviceGorgias
- PaymentsAfterpay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on bearaby.com; detection covers common apps and may miss some.
Bearaby competitors
The home brands closest to Bearaby: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney
Brooklyn-based textiles and home goods with bold, original prints
British home lighting, switches, handles and bathroom fittings
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Los Angeles-made candles, incense and home fragrance products
Bearaby vs Jungalow
Bearaby is the bigger brand (Scale 39.0 against 38.9), while Jungalow is growing faster (Momentum 36 against 36). See Jungalow's page.
| August 2026 | Bearaby | Jungalow |
|---|---|---|
| Overall rank | #188 | #189 |
| Home rank | #61 | #62 |
| Scale (size) | 39.0 | 38.9 |
| Momentum (growth) | 36.1 | 36.4 |
| Branded search | 33 | 26 |
| Site traffic | 34 | 16 |
| Social audience | 52 | 80 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Bearaby: common questions
What does Bearaby sell?
Sustainable weighted blankets and sleep wellness products. Known for: Weighted blankets, Weighted sleep masks, Body and knot pillows, Heated warmables and Second Skin sheets.
Where is Bearaby from?
Bearaby is based in United States.
Where can you buy Bearaby?
Bearaby sells through its own online store and selected retailers. Its online store is at bearaby.com.
Is Bearaby's revenue growing?
We estimate Bearaby's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Bearaby's competitors?
Bearaby's closest competitors in the Home category are Jungalow, Dusen Dusen, Dowsing & Reynolds and Cultiver.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.