Sunday Citizen – D2C Ranking & Growth Metrics
Soft-fabric bedding and loungewear for the home
Last updated · August 2026 edition · method v1.2
Sunday Citizen ranks #202 of 312 D2C brands in the August 2026 edition and #69 of 121 in Home, down 2 places on last month. We estimate Sunday Citizen's revenue is shrinking year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among home brands selling soft bedding, its closest competitor is Cultiver (#191).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sunday Citizen is today: #202 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Sunday Citizen's revenue growing?
We estimate Sunday Citizen's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sunday Citizen growing?
Sunday Citizen's Momentum score is 35.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Sunday Citizen
Sunday Citizen makes bedding and loungewear, selling comforters, duvets, sheets, quilts, throws, pillows and weighted blankets alongside pajamas, robes, hoodies and other loungewear pieces. Products are built around proprietary fabrics such as Snug, Cloud Cool, Silky Lyocell and premium bamboo viscose, with an emphasis on softness and texture. The range also extends into home decor and furniture, including rugs, throw pillows, chairs, ottomans and sofas for indoor and outdoor spaces.
Sunday Citizen branded search volume
How often people search for Sunday Citizen by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in June.
Sunday Citizen's audience, products and channels
Social audience
- Instagram sunday.citizen 107,724
- TikTok sundaycitizen 82,700
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store423
- New in the last 90 days51
- Typical priceUS$112
- Price rangeUS$5 – US$2,550
From Sunday Citizen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsYotpo
- Customer serviceGorgias
- MerchandisingRebuy
- PaymentsKlarna, Shop Pay
Tools detected on sundaycitizen.co; detection covers common apps and may miss some.
Sunday Citizen competitors
The home brands closest to Sunday Citizen: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Online mattresses, beds and bedding for UK shoppers
Bedding, duvets, pillows and towels for the home
Performance bedding and sleepwear made from cooling, sustainable fabrics.
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Sunday Citizen vs Cultiver
Cultiver leads on both size and growth: Scale 38.5 against 37.1, and Momentum 42 against 35. See Cultiver's page.
| August 2026 | Sunday Citizen | Cultiver |
|---|---|---|
| Overall rank | #202 | #191 |
| Home rank | #69 | #64 |
| Scale (size) | 37.1 | 38.5 |
| Momentum (growth) | 35.1 | 42.1 |
| Branded search | 28 | 34 |
| Site traffic | 29 | 28 |
| Social audience | 57 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Sunday Citizen: common questions
What does Sunday Citizen sell?
Soft-fabric bedding and loungewear for the home. Known for: Comforters and duvets, Weighted blankets, Pajamas and robes, Snug fabric bedding and Decorative pillows.
Where is Sunday Citizen from?
Sunday Citizen is based in United States.
Where can you buy Sunday Citizen?
Sunday Citizen sells through its own online store and selected retailers. Its online store is at sundaycitizen.co.
Is Sunday Citizen's revenue growing?
We estimate Sunday Citizen's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sunday Citizen's competitors?
Sunday Citizen's closest competitors in the Home category are Cultiver, Eve Sleep, Soak&Sleep and Sijo.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.