Piglet in Bed – D2C Ranking & Growth Metrics
British linen and cotton bedding, sleepwear and home textiles.
Last updated · August 2026 edition · method v1.2
Piglet in Bed ranks #39 of 312 D2C brands in the August 2026 edition and #15 of 121 in Home, down 1 place on last month. We estimate Piglet in Bed's revenue is growing year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among home brands selling bed linen, its closest competitor is Bedfolk (#245).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Piglet in Bed is today: #39 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Piglet in Bed's revenue growing?
We estimate Piglet in Bed's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Piglet in Bed growing?
Piglet in Bed's Momentum score is 59.0, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #44 to #39 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Piglet in Bed
Piglet in Bed is a British homeware brand selling bed linen, sleepwear, bathroom textiles and related home goods. Its range covers duvet covers, pillowcases, bedding sets, fitted and flat sheets, duvets and pillows, as well as pyjamas and robes for women, men and children, towels, bath accessories, table linens, cushions, throws and wallpaper. Products are offered in materials such as linen blend, 100% linen and cotton, with recurring designs including gingham and stripe, plus a collaboration range with Morris & Co.
The brand is positioned around everyday bedroom and bathroom essentials made from natural fibres, sold directly to customers through its own website with shipping across the UK, Europe, the Americas and other regions. Piglet in Bed sells through bundles with multi-buy discounts, seasonal new-in collections and an archive of past-season lines, alongside services such as fabric swatches and in-person styling consultations. It also publishes editorial content through a journal section covering materials, care and home living topics.
Piglet in Bed branded search volume
How often people search for Piglet in Bed by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is seasonal, peaking in November and December and lowest in February.
Piglet in Bed's audience, products and channels
Social audience
- Instagram pigletinbed 343,097
- TikTok pigletinbed 206,800
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store906
- New in the last 90 days134
- Typical price£79
- Price range£2 – £3,149
From Piglet in Bed's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, the US, Canada and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- LoyaltyLoyaltyLion
- PaymentsAfterpay
- TrackingGoogle Tag Manager
Tools detected on pigletinbed.com; detection covers common apps and may miss some.
Piglet in Bed competitors
The home brands closest to Piglet in Bed: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Bed linen, towels and robes in linen and cotton fabrics.
Eucalyptus Lyocell bed sheets and pillowcases sold direct to consumers.
Linen bedding, home textiles and clothing for everyday use.
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
Piglet in Bed: common questions
What does Piglet in Bed sell?
British linen and cotton bedding, sleepwear and home textiles. Known for: Linen bedding, Pyjamas and sleepwear, Towels and robes, Cushions and throws and Morris & Co. collaboration.
Where is Piglet in Bed from?
Piglet in Bed is based in United Kingdom.
Where can you buy Piglet in Bed?
Piglet in Bed sells through its own online store and selected retailers. Its online store is at pigletinbed.com.
Is Piglet in Bed's revenue growing?
We estimate Piglet in Bed's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Piglet in Bed's competitors?
Piglet in Bed's closest competitors in the Home category are Bedfolk, Sheets & Giggles, MagicLinen and Cultiver.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.