Ortovox – D2C Ranking & Growth Metrics
Mountaineering and ski touring gear, including avalanche safety equipment.
Last updated · August 2026 edition · method v1.2
Ortovox ranks #73 of 312 D2C brands in the August 2026 edition and #26 of 111 in Sports & Outdoor, up 6 places on last month. We estimate Ortovox's revenue is flat year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in January and November. Among sports & outdoor brands selling touring gear, its closest competitor is ZAG Skis (#288).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ortovox is today: #73 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ortovox's revenue growing?
We estimate Ortovox's revenue is flat year on year (medium confidence). Ortovox sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ortovox growing?
Ortovox's Momentum score is 46.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #72 to #73 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Ortovox
Ortovox designs equipment and clothing for mountaineering, ski touring and avalanche safety. Its range includes avalanche transceivers, airbag backpacks, helmets and protective gear, alongside technical apparel that often incorporates merino wool for insulation and odour control. Products are aimed at backcountry skiers, ski tourers and alpinists who need reliable safety equipment and clothing suited to variable mountain conditions.
As a wholesale-led brand within the sports and outdoor category, Ortovox distributes primarily through specialist outdoor and mountain sports retailers, alongside its own website. The brand positions itself around safety, technical performance and sustainable materials, addressing both recreational and more serious alpine users. Its product lines span hardware such as transceivers and shovels, protective equipment like helmets and backpacks, and a broader clothing collection for touring and mountaineering activities.
Ortovox branded search volume
How often people search for Ortovox by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in January and November and lowest in June.
Ortovox's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Germany, France, Italy and Canada.
Ortovox competitors
The sports & outdoor brands closest to Ortovox: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
French-made freeride, all-mountain and touring skis from Chamonix
Climbing, skiing and mountain gear and apparel for outdoor athletes
Ultralight backpacking gear including tents, backpacks and sleeping bags.
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Kayaking, rafting and paddlesports gear and apparel
Ortovox vs ZAG Skis
Ortovox is the bigger brand (Scale 54.0 against 22.9), while ZAG Skis is growing faster (Momentum 62 against 46). See ZAG Skis' page.
| August 2026 | Ortovox | ZAG Skis |
|---|---|---|
| Overall rank | #73 | #288 |
| Sports & Outdoor rank | #26 | #103 |
| Scale (size) | 54.0 | 22.9 |
| Momentum (growth) | 46.0 | 61.6 |
| Branded search | 60 | 14 |
| Site traffic | 48 | 13 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ortovox: common questions
What does Ortovox sell?
Mountaineering and ski touring gear, including avalanche safety equipment. Known for: Avalanche transceivers, Airbag backpacks, Ski touring apparel, Mountaineering helmets and Merino wool clothing.
Where is Ortovox from?
Ortovox is based in Germany.
Where can you buy Ortovox?
Ortovox sells through its own online store. Its online store is at ortovox.com.
Is Ortovox's revenue growing?
We estimate Ortovox's revenue is flat year on year (medium confidence). Ortovox sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ortovox's competitors?
Ortovox's closest competitors in the Sports & Outdoor category are ZAG Skis, Black Diamond, Zpacks and Big Agnes.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.