Helinox – D2C Ranking & Growth Metrics
Ultralight, packable outdoor furniture: chairs, tables, cots and camp gear.
Last updated · August 2026 edition · method v1.2
Helinox ranks #139 of 312 D2C brands in the August 2026 edition and #51 of 111 in Sports & Outdoor, down 5 places on last month. We estimate Helinox's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in May and June. Among sports & outdoor brands selling camp furniture, its closest competitor is Rumpl (#174).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Helinox is today: #139 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Helinox's revenue growing?
We estimate Helinox's revenue is flat year on year (medium confidence). Helinox sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Helinox growing?
Helinox's Momentum score is 46.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #134 to #139 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Helinox
Helinox designs lightweight, packable outdoor furniture, including chairs, tables, cots and related gear such as bags, shade systems and trekking poles. The company positions itself as the originator of the portable, ultralight furniture category, with products intended for use across camping, backpacking, travel and everyday outdoor or urban settings. Its designs rely on proprietary aluminium alloy poles and custom nylon hub components, combined with durable fabrics, aimed at balancing strength, weight and packability.
The brand sells directly to consumers through its own website, offering a wide catalogue organised into chairs, tables, cots, gear and play products, alongside accessories and replacement parts for existing items. Helinox also produces collaborations and limited collections alongside its core range. Products are supported by a five-year warranty covering manufacturing defects. Helinox describes itself as a design-first company focused on bringing comfort to outdoor and everyday settings, under the tagline 'At Home, Anywhere'.
Helinox branded search volume
How often people search for Helinox by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in May and June and lowest in January.
Helinox's audience, products and channels
Social audience
- Instagram helinox 108,974
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store152
- New in the last 90 days7
- Typical priceUS$80
- Price rangeUS$7 – US$530
From Helinox's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the Netherlands, the US and Sweden.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- MerchandisingRebuy
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingMeta Pixel, Google Tag Manager
Tools detected on helinox.com; detection covers common apps and may miss some.
Helinox competitors
The sports & outdoor brands closest to Helinox: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Packable insulated outdoor blankets and camp sleep gear.
Camp cookware, stoves and enamelware for outdoor cooking and dining
American-made smokeless fire pits and outdoor fireside products
Rooftop tents, racks and camping gear for vehicle-based outdoor travel.
Hammocks and outdoor lounging gear for camp, backyard and travel.
Helinox vs Rumpl
Helinox leads on both size and growth: Scale 45.6 against 40.6, and Momentum 46 against 45. See Rumpl's page.
| August 2026 | Helinox | Rumpl |
|---|---|---|
| Overall rank | #139 | #174 |
| Sports & Outdoor rank | #51 | #68 |
| Scale (size) | 45.6 | 40.6 |
| Momentum (growth) | 46.0 | 45.1 |
| Branded search | 54 | 33 |
| Site traffic | 33 | 33 |
| Social audience | 51 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Helinox: common questions
What does Helinox sell?
Ultralight, packable outdoor furniture: chairs, tables, cots and camp gear. Known for: Chair One, Chair Zero, Cots, Tables and Gear and accessories.
Where is Helinox from?
Helinox is based in South Korea.
Where can you buy Helinox?
Helinox sells through its own online store and a network of retailers and stockists. Its online store is at helinox.com.
When was Helinox founded?
Helinox was founded in 2009.
Is Helinox's revenue growing?
We estimate Helinox's revenue is flat year on year (medium confidence). Helinox sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Helinox's competitors?
Helinox's closest competitors in the Sports & Outdoor category are Rumpl, GSI Outdoors, Breeo and iKamper.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.