Durston – D2C Ranking & Growth Metrics
Ultralight tents, backpacks and trekking poles for backcountry hikers
Last updated · August 2026 edition · method v1.3
Durston ranks #106 of 312 D2C brands in the August 2026 edition and #37 of 111 in Sports & Outdoor, unchanged on last month. We estimate Durston's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in July and August. Among sports & outdoor brands selling ultralight tents, its closest competitor is Six Moon Designs (#217).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Durston is today: #106 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Durston's revenue growing?
We estimate Durston's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Durston growing?
Durston's Momentum score is 65.1, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #120 to #106 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Durston
Durston designs ultralight backpacking equipment, including tents, backpacks, trekking poles and related accessories, for hikers and backcountry travellers who prioritise low weight, simplicity and durability. The company is based in the Canadian Rockies and is led by Dan Durston, who developed the gear from a background as a long-distance hiker and gear designer within ultralight backpacking communities before starting the company. Products such as the X-Mid and X-Dome tent lines, and the Wapta and Kakwa packs, are designed in-house and manufactured with outdoor gear factories that also produce equipment for other established outdoor brands.
The brand sells directly to consumers through its own website, shipping internationally. Durston's approach is described as a first-principles design philosophy, developing new gear only when it is felt to meaningfully improve on existing equipment, with ongoing refinement informed by user feedback. Dan's wife, T, is also involved in the business, contributing to product development, customer support and order fulfilment.
Durston branded search volume
How often people search for Durston by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in July and August and lowest in December.
Durston's audience, products and channels
Social audience
- Instagram durstongear 102,795
Also on YouTube and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store33
- New in the last 90 days1
- Typical priceUS$150
- Price rangeUS$5 – US$879
From Durston's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and Sweden.
Ecommerce stack
- Email & SMSMailchimp
- ReviewsJudge.me
- PaymentsShop Pay
Tools detected on durstongear.com; detection covers common apps and may miss some.
Durston competitors
The sports & outdoor brands closest to Durston: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Ultralight tents, tarps, backpacks and travel gear for hikers
Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics.
Ultralight tents, tarps, bivys, packs and bikepacking gear
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Ultralight quilt-style sleeping bags, down jackets and bivys for backpackers
Durston vs Six Moon Designs
Durston leads on both size and growth: Scale 49.1 against 34.6, and Momentum 65 against 50. See Six Moon Designs' page.
| August 2026 | Durston | Six Moon Designs |
|---|---|---|
| Overall rank | #106 | #217 |
| Sports & Outdoor rank | #37 | #81 |
| Scale (size) | 49.1 | 34.6 |
| Momentum (growth) | 65.1 | 49.8 |
| Branded search | 50 | 27 |
| Site traffic | 48 | 33 |
| Social audience | 50 | 45 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Durston: common questions
What does Durston sell?
Ultralight tents, backpacks and trekking poles for backcountry hikers. Known for: X-Mid tents, X-Dome tents, Kakwa backpacks, Wapta 30 pack and Iceline trekking poles.
Where is Durston from?
Durston is based in Canada.
Where can you buy Durston?
Durston sells through its own online store. Its online store is at durstongear.com.
Who founded Durston?
Durston was founded by Dan Durston.
Is Durston's revenue growing?
We estimate Durston's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Durston's competitors?
Durston's closest competitors in the Sports & Outdoor category are Six Moon Designs, Hyperlite Mountain Gear, Mountain Laurel Designs and Outdoor Vitals.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.