SUPER73 – D2C Ranking & Growth Metrics
American electric motorbikes styled for lifestyle and adventure riding
Last updated · August 2026 edition · method v1.2
SUPER73 ranks #62 of 312 D2C brands in the August 2026 edition and #21 of 111 in Sports & Outdoor, down 10 places on last month. We estimate SUPER73's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in May and June. Among sports & outdoor brands selling electric motorbikes, its closest competitor is Rad Power Bikes (#75).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big SUPER73 is today: #62 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is SUPER73's revenue growing?
We estimate SUPER73's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is SUPER73 growing?
SUPER73's Momentum score is 40.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #51 to #62 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About SUPER73
SUPER73 designs electric motorbikes styled after retro moto-inspired bicycles, aimed at riders seeking a lifestyle-oriented alternative to conventional e-bikes. The range spans several series, from urban commuter models to off-road-capable machines, along with parts, accessories and apparel. The brand began in Orange County, California, and sells through its own website, showrooms in Irvine and San Clemente, and a network of authorized dealers, alongside a marketplace featuring accessories from partner brands.
The company grew out of a Kickstarter campaign and built a following among a community it calls the "Super Squad," including custom builds for various celebrities and athletes. SUPER73 positions itself as a lifestyle adventure brand rather than a purely utilitarian transport company, emphasising community rides, customisation and design. It continues to expand its model lineup and has extended its presence to Europe.
SUPER73 branded search volume
How often people search for SUPER73 by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in May and June and lowest in December.
SUPER73's audience, products and channels
Social audience
- Instagram super73 378,910
- TikTok super73 143,600
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store147
- New in the last 90 days9
- Typical priceUS$100
- Price rangeUS$8 – US$49,999
From SUPER73's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in France, Sweden, the US and Australia.
Ecommerce stack
- Email & SMSAttentive
- ReviewsYotpo
- MerchandisingRebuy
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on super73.com; detection covers common apps and may miss some.
SUPER73 competitors
The sports & outdoor brands closest to SUPER73: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Electric bikes for commuting, cargo hauling and off-road riding.
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
Affordable electric bikes and trikes for everyday riding, sold direct to consumers.
Direct-to-consumer electric bikes built with name-brand components at affordable prices.
German outdoor brand making clothing, backpacks, bike bags and tents
SUPER73 vs Rad Power Bikes
SUPER73 leads on both size and growth: Scale 56.5 against 53.8, and Momentum 40 against 30. See Rad Power Bikes' page.
| August 2026 | SUPER73 | Rad Power Bikes |
|---|---|---|
| Overall rank | #62 | #75 |
| Sports & Outdoor rank | #21 | #27 |
| Scale (size) | 56.5 | 53.8 |
| Momentum (growth) | 40.0 | 30.0 |
| Branded search | 59 | 61 |
| Site traffic | 44 | 47 |
| Social audience | 68 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
SUPER73: common questions
What does SUPER73 sell?
American electric motorbikes styled for lifestyle and adventure riding. Known for: A-Series electric motorbikes, Z-Series electric motorbikes, S-Series electric motorbikes, R-Series electric motorbikes and Oracle Red Bull Racing collaboration.
Where is SUPER73 from?
SUPER73 is based in Irvine, United States.
Where can you buy SUPER73?
SUPER73 sells through its own online store and selected retailers. Its online store is at super73.com.
When was SUPER73 founded?
SUPER73 was founded in 2016.
Is SUPER73's revenue growing?
We estimate SUPER73's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are SUPER73's competitors?
SUPER73's closest competitors in the Sports & Outdoor category are Rad Power Bikes, Aventon, Lectric eBikes and Ride1Up.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.