Cotopaxi – D2C Ranking & Growth Metrics
Colourful outdoor packs, apparel and travel gear with a giving-focused mission.
Last updated · August 2026 edition · method v1.3
Cotopaxi ranks #2 of 312 D2C brands in the August 2026 edition and #1 of 111 in Sports & Outdoor, unchanged on last month. We estimate Cotopaxi's revenue is flat year on year (low confidence). Branded search is steady over the past year. Among sports & outdoor brands selling outdoor packs, its closest competitor is Norrøna (#36).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cotopaxi is today: #2 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Cotopaxi's revenue growing?
We estimate Cotopaxi's revenue is flat year on year (low confidence). Branded search is steady but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cotopaxi growing?
Cotopaxi's Momentum score is 46.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Cotopaxi
Cotopaxi designs outdoor gear and apparel, including backpacks, travel packs, jackets, and accessories for men and women. The brand is known for its colourful, often mismatched product designs made using leftover materials, and positions itself around a 'Gear For Good' mission that ties giving to its business model. Cotopaxi sells direct to consumers through its own website, along with retail locations, and also operates a resale channel for pre-owned gear.
The brand emphasises responsible manufacturing and durability, backing products with a lifetime warranty and repair service. Cotopaxi dedicates a portion of its annual revenue to the Cotopaxi Foundation, a nonprofit focused on reducing poverty, primarily in Latin America, through health care, education, and livelihood programmes. Its catalogue spans packs and bags, outerwear, and travel-oriented gear, targeting outdoor and travel-minded shoppers across women's and men's lines.
Cotopaxi branded search volume
How often people search for Cotopaxi by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Cotopaxi's audience, products and channels
Social audience
- Instagram cotopaxi 592,242
- TikTok cotopaxiofficial 82,200
- YouTube GearForGood 13,500
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days143
- Typical priceUS$58
- Price rangeUS$0 – US$534
From Cotopaxi's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, the UK and Sweden.
Ecommerce stack
- ReviewsYotpo
- ReturnsLoop Returns
- PaymentsKlarna, Shop Pay
- TrackingMeta Pixel, TikTok Pixel, Google Tag Manager
Tools detected on cotopaxi.com; detection covers common apps and may miss some.
Cotopaxi competitors
The sports & outdoor brands closest to Cotopaxi: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
High-end outdoor clothing and equipment for skiing, hiking and mountaineering
Swedish outdoor clothing and equipment for mountains and changing weather.
German outdoor brand making clothing, backpacks, bike bags and tents
Norwegian outdoor apparel and equipment brand
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Cotopaxi vs Norrøna
Cotopaxi is the bigger brand (Scale 74.2 against 60.9), while Norrøna is growing faster (Momentum 59 against 47). See Norrøna's page.
| August 2026 | Cotopaxi | Norrøna |
|---|---|---|
| Overall rank | #2 | #36 |
| Sports & Outdoor rank | #1 | #12 |
| Scale (size) | 74.2 | 60.9 |
| Momentum (growth) | 46.8 | 59.0 |
| Branded search | 87 | 70 |
| Site traffic | 65 | 52 |
| Social audience | 71 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Cotopaxi: common questions
What does Cotopaxi sell?
Colourful outdoor packs, apparel and travel gear with a giving-focused mission. Known for: Backpacks and travel packs, Outerwear and jackets, Del Día colourblocked designs, Gear repair and trade-in programme and Pre-loved resale gear.
Where is Cotopaxi from?
Cotopaxi is based in United States.
Where can you buy Cotopaxi?
Cotopaxi sells through its own online store and selected retailers. Its online store is at cotopaxi.com.
Is Cotopaxi's revenue growing?
We estimate Cotopaxi's revenue is flat year on year (low confidence). Branded search is steady but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Cotopaxi's competitors?
Cotopaxi's closest competitors in the Sports & Outdoor category are Norrøna, Haglöfs, VAUDE and Bergans.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.