Mountainsmith – D2C Ranking & Growth Metrics
Colorado-made backpacks, lumbar packs and outdoor gear since 1979
Last updated · August 2026 edition · method v1.2
Mountainsmith ranks #259 of 312 D2C brands in the August 2026 edition and #92 of 111 in Sports & Outdoor, unchanged on last month. We estimate Mountainsmith's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among sports & outdoor brands selling lumbar packs, its closest competitor is Cotopaxi (#2).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mountainsmith is today: #259 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Mountainsmith's revenue growing?
We estimate Mountainsmith's revenue is flat year on year (medium confidence). Mountainsmith's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mountainsmith growing?
Mountainsmith has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #224 to #259 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Mountainsmith
Mountainsmith designs backpacks, lumbar packs, tents, trekking poles and related outdoor gear for hikers, backpackers and everyday carry users. The brand was founded in Golden, Colorado, where it remains headquartered, and its products are built around ideas such as the Delta Load Compression system and lumbar-style carry, developed to handle heavy loads on backcountry trips. Its range spans hiking backpacks, lumbar packs, an EVO series of packs, tents, coolers, dog gear and accessories, sold alongside sale items through its outlet section, The Outpost.
The brand positions itself around Colorado roots, durability and a no-nonsense, function-first design philosophy, describing its gear as "forged for life" and backed by a warranty. Mountainsmith sells directly to consumers through its own website, with products also referenced through customer reviews and store locations. It has a history of early patents and innovations in pack design, including some of the industry's first lumbar and sidecountry ski packs, and it has also worked with recycled materials in some of its packs.
Mountainsmith branded search volume
How often people search for Mountainsmith by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Mountainsmith's audience, products and channels
Social audience
- Instagram mountainsmith 54,926
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store86
- New in the last 90 days0
- Typical priceUS$39
- Price rangeUS$6 – US$320
From Mountainsmith's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- PaymentsShop Pay
Tools detected on mountainsmith.com; detection covers common apps and may miss some.
Mountainsmith competitors
The sports & outdoor brands closest to Mountainsmith: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Colourful outdoor packs, apparel and travel gear with a giving-focused mission.
Handbuilt freeride, freestyle and touring skis for men, women and youth.
Climbing clothing, training equipment and Moonboard systems for climbers
Seattle-made down sleeping bags, outerwear and bedding for mountaineers and hikers
American-made crash pads, chalk bags and bouldering equipment
Mountainsmith: common questions
What does Mountainsmith sell?
Colorado-made backpacks, lumbar packs and outdoor gear since 1979. Known for: Lumbar packs, Hiking backpacks, EVO series packs, Tents and Dog gear.
Where is Mountainsmith from?
Mountainsmith is based in Golden, Colorado, United States.
Where can you buy Mountainsmith?
Mountainsmith sells through its own online store and selected retailers. Its online store is at mountainsmith.com.
When was Mountainsmith founded?
Mountainsmith was founded in 1979.
Is Mountainsmith's revenue growing?
We estimate Mountainsmith's revenue is flat year on year (medium confidence). Mountainsmith's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mountainsmith's competitors?
Mountainsmith's closest competitors in the Sports & Outdoor category are Cotopaxi, Moment Skis, Moon Climbing and Feathered Friends.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.