Gregory – D2C Ranking & Growth Metrics
Backpacks and travel bags for hiking, trekking and everyday travel
Last updated · August 2026 edition · method v1.2
Gregory ranks #154 of 312 D2C brands in the August 2026 edition and #7 of 10 in Travel & Bags, down 1 place on last month. We estimate Gregory's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among travel & bags brands selling hiking backpacks, its closest competitor is WANDRD (#124).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Gregory is today: #154 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Gregory's revenue growing?
We estimate Gregory's revenue is flat year on year (medium confidence). Gregory sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Gregory growing?
Gregory's Momentum score is 49.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #148 to #154 overall. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Gregory
Gregory makes backpacks and travel bags for hiking, trekking, daily use and travel. The range covers hiking backpacks in various volumes, daypacks, travel and duffel bags, wheeled luggage, urban packs, ski and mountaineering packs, hydration packs and related accessories. Products are offered for men, women and younger users, including plus-size fits, and are organised by capacity and by named collections such as Baltoro, Deva, Paragon, Maven, Zulu, Jade, Citro and Juno.
The brand states that it was formed from a collaboration between design teams in Yokohama and Salt Lake City, and traces its history back to 1977. Gregory sells through its own online shop, offering standard delivery and free returns above a purchase threshold, as well as through third-party retailers listed via a store locator. It backs its backpacks, bags and luggage with a long-term warranty and provides repair services, alongside guidance content such as fit and sizing advice and hiking trail inspiration.
Gregory branded search volume
How often people search for Gregory by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Gregory's audience, products and channels
Social audience
- Instagram gregorypackseu 37,732
- YouTube 1,140
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in France, the UK, Germany and Spain.
Ecommerce stack
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on gregorypacks.com; detection covers common apps and may miss some.
Gregory competitors
The travel & bags brands closest to Gregory: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Travel and camera backpacks, slings and bags for photographers and travellers
Load-hauling backpacks for military, fire, hunting and everyday use
Ultralight backpacks and hiking gear for backpackers.
Norwegian-designed backpacks, luggage and sports travel bags.
Sustainable bags and accessories that fund waterway cleanups.
Gregory vs WANDRD
WANDRD is the bigger brand (Scale 46.2 against 43.7), while Gregory is growing faster (Momentum 49 against 36). See WANDRD's page.
| August 2026 | Gregory | WANDRD |
|---|---|---|
| Overall rank | #154 | #124 |
| Travel & Bags rank | #7 | #6 |
| Scale (size) | 43.7 | 46.2 |
| Momentum (growth) | 49.3 | 36.4 |
| Branded search | 47 | 43 |
| Site traffic | 44 | 39 |
| Social audience | 40 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Gregory: common questions
What does Gregory sell?
Backpacks and travel bags for hiking, trekking and everyday travel. Known for: Hiking backpacks, Daypacks, Travel and duffel bags, Wheeled luggage and Hydration packs.
Where is Gregory from?
Gregory is based in United States.
Where can you buy Gregory?
Gregory sells through its own online store and a network of retailers and stockists. Its online store is at gregorypacks.com.
When was Gregory founded?
Gregory was founded in 1977.
Is Gregory's revenue growing?
We estimate Gregory's revenue is flat year on year (medium confidence). Gregory sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Gregory's competitors?
Gregory's closest competitors in the Travel & Bags category are WANDRD, Mystery Ranch, Pa'lante Packs and Db Journey.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.