Kula Cloth – D2C Ranking & Growth Metrics
Antimicrobial pee cloth for outdoor use, created by a park ranger
Last updated · August 2026 edition · method v1.3
Kula Cloth ranks #181 of 312 D2C brands in the August 2026 edition and #71 of 111 in Sports & Outdoor, down 19 places on last month. We estimate Kula Cloth's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in April and May. Among sports & outdoor brands selling reusable pee cloth, its closest competitor is Black Crows (#182).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kula Cloth is today: #181 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Kula Cloth's revenue growing?
We estimate Kula Cloth's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kula Cloth growing?
Kula Cloth's Momentum score is 74.6, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #213 to #181 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Kula Cloth
Kula Cloth makes an antimicrobial pee cloth designed for outdoor use, originally created by a park ranger as a practical alternative to toilet paper for people who need to urinate outdoors. The reusable cloth is aimed at hikers, backpackers, trail runners and other outdoor enthusiasts who want a more hygienic and sustainable option while spending time in nature. The brand positions itself around outdoor hygiene, humour and community, with content and events built around normalising conversations about peeing outdoors.
Kula Cloth branded search volume
How often people search for Kula Cloth by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in April and May and lowest in February.
Kula Cloth's audience, products and channels
Social audience
- Instagram kulacloth 74,409
- YouTube kulaclothtv 3,610
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store192
- New in the last 90 days14
- Typical priceUS$32
- Price rangeUS$1 – US$100,000
From Kula Cloth's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me, Stamped
Tools detected on kulacloth.com; detection covers common apps and may miss some.
Kula Cloth competitors
The sports & outdoor brands closest to Kula Cloth: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Sleeping pads, bags and outdoor comfort gear for campers and backpackers.
Water filters, insect repellents and first aid gear for outdoor protection
Origami-inspired folding kayaks that pack down to suitcase size.
Ultralight backpacking gear including packs, tents, sleep systems and apparel
Kula Cloth vs Black Crows
Kula Cloth leads on both size and growth: Scale 39.8 against 39.7, and Momentum 75 against 41. See Black Crows' page.
| August 2026 | Kula Cloth | Black Crows |
|---|---|---|
| Overall rank | #181 | #182 |
| Sports & Outdoor rank | #71 | #72 |
| Scale (size) | 39.8 | 39.7 |
| Momentum (growth) | 74.6 | 41.0 |
| Branded search | 50 | 31 |
| Site traffic | 23 | 29 |
| Social audience | 47 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kula Cloth: common questions
What does Kula Cloth sell?
Antimicrobial pee cloth for outdoor use, created by a park ranger. Known for: Kula Cloth, Hygiene Kits, Pyka Gear & Apparel, Hiker Trash Apothecary and Kula Marketplace.
Where is Kula Cloth from?
Kula Cloth is based in United States.
Where can you buy Kula Cloth?
Kula Cloth sells through its own online store and selected retailers. Its online store is at kulacloth.com.
Is Kula Cloth's revenue growing?
We estimate Kula Cloth's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kula Cloth's competitors?
Kula Cloth's closest competitors in the Sports & Outdoor category are Black Crows, Therm-a-Rest, Sawyer and Oru Kayak.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.