Roofnest – D2C Ranking & Growth Metrics
Rooftop tents and overlanding gear for camping from your vehicle.
Last updated · August 2026 edition · method v1.3
Roofnest ranks #203 of 312 D2C brands in the August 2026 edition and #78 of 111 in Sports & Outdoor, down 2 places on last month. We estimate Roofnest's revenue is flat year on year (high confidence). Branded search is declining over the past year. Among sports & outdoor brands selling rooftop tents, its closest competitor is iKamper (#138).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Roofnest is today: #203 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Roofnest's revenue growing?
We estimate Roofnest's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Roofnest growing?
Roofnest's Momentum score is 42.9, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #207 to #203 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Roofnest
Roofnest designs and sells rooftop tents and related overlanding gear for car and truck owners who camp using their vehicles. The range covers hard-shell and soft-shell tents such as the Meadowlark, Condor and Falcon series, along with awnings, insulation, tent covers and replacement parts, with products matched to specific vehicles including Subaru, 4Runner, Tacoma and Jeep models as well as general vehicle categories like sedans, crossovers and trucks. The brand positions itself as a premium outdoor company focused on making rooftop camping accessible and comfortable for explorers of varying experience levels.
Roofnest branded search volume
How often people search for Roofnest by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Roofnest's audience, products and channels
Social audience
- Instagram roofnest 69,555
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store72
- New in the last 90 days19
- Typical priceUS$155
- Price rangeUS$15 – US$5,261
From Roofnest's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- MerchandisingRebuy
- AnalyticsTriple Whale
Tools detected on roofnest.com; detection covers common apps and may miss some.
Roofnest competitors
The sports & outdoor brands closest to Roofnest: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Rooftop tents, racks and camping gear for vehicle-based outdoor travel.
Suspended tree tents and camping hammocks for outdoor exploration.
Lightweight tents, wood stoves and backpacks for backcountry hunting and adventure.
Ultralight tents, tarps, backpacks and travel gear for hikers
Lightweight backpacking tents and shelters for thruhikers and backpackers
Roofnest vs iKamper
iKamper is the bigger brand (Scale 45.6 against 36.8), while Roofnest is growing faster (Momentum 43 against 41). See iKamper's page.
| August 2026 | Roofnest | iKamper |
|---|---|---|
| Overall rank | #203 | #138 |
| Sports & Outdoor rank | #78 | #50 |
| Scale (size) | 36.8 | 45.6 |
| Momentum (growth) | 42.9 | 41.0 |
| Branded search | 33 | 52 |
| Site traffic | 33 | 33 |
| Social audience | 46 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Roofnest: common questions
What does Roofnest sell?
Rooftop tents and overlanding gear for camping from your vehicle. Known for: Meadowlark Series tents, Condor Series tents, Falcon Series tents, Wing Awnings and Tent bundles.
Where is Roofnest from?
Roofnest is based in Boulder, CO, United States.
Where can you buy Roofnest?
Roofnest sells through its own online store and selected retailers. Its online store is at roofnest.com.
When was Roofnest founded?
Roofnest was founded in 2016.
Is Roofnest's revenue growing?
We estimate Roofnest's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Roofnest's competitors?
Roofnest's closest competitors in the Sports & Outdoor category are iKamper, Tentsile, Seek Outside and Six Moon Designs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.