Alu-Cab – D2C Ranking & Growth Metrics
Vehicle canopies, rooftop tents and overlanding equipment made in Cape Town
Last updated · August 2026 edition · method v1.3
Alu-Cab ranks #145 of 312 D2C brands in the August 2026 edition and #54 of 111 in Sports & Outdoor, up 2 places on last month. We estimate Alu-Cab's revenue is shrinking year on year (medium confidence). Branded search is steady over the past year. Among sports & outdoor brands selling overlanding vehicle equipment, its closest competitor is Vango (#127).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Alu-Cab is today: #145 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Alu-Cab's revenue growing?
We estimate Alu-Cab's revenue is shrinking year on year (medium confidence). Alu-Cab sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Alu-Cab growing?
Alu-Cab's Momentum score is 38.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #129 to #145 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Alu-Cab
Alu-Cab designs and manufactures vehicle-based overlanding and outdoor equipment, including canopies, rooftop tents, roof conversions, awnings and related accessories for a wide range of vehicle makes such as Toyota, Land Rover, Jeep, INEOS Grenadier and others. The brand serves off-road and overland travellers, as well as commercial and rental vehicle fleets, who need durable equipment for long-distance travel and outdoor living. Products are engineered to fit specific vehicle models and are sold as both complete systems and accessories.
The company is based in Cape Town, South Africa, where its products are manufactured and shipped internationally. Alu-Cab sells through a global network of dealers rather than directly to end users in most markets, supported by its own online product catalogue and dealer locator. It has worked with automotive manufacturers and organisations on outfitted fleets and concept vehicles, and supports overland expeditions and outdoor ambassadors as part of its brand activities.
Alu-Cab branded search volume
How often people search for Alu-Cab by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Alu-Cab's audience, products and channels
Social audience
- Instagram alucab_official 131,720
- TikTok alucab 12,000
- YouTube alu_cab 31,200
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, Australia, Germany and France.
Ecommerce stack
- Email & SMSMailchimp
- TrackingGoogle Tag Manager
Tools detected on alu-cab.com; detection covers common apps and may miss some.
Alu-Cab competitors
The sports & outdoor brands closest to Alu-Cab: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Camping tents, awnings, sleeping gear and hiking equipment brand
Climbing, mountaineering and work-safety equipment from Germany
Swedish maker of refined mountaineering equipment and outdoor apparel
German outdoor brand making clothing, backpacks, bike bags and tents
Outdoor and off-grid lighting, cooking and portable power products.
Alu-Cab vs Vango
Vango leads on both size and growth: Scale 45.9 against 44.5, and Momentum 43 against 38. See Vango's page.
| August 2026 | Alu-Cab | Vango |
|---|---|---|
| Overall rank | #145 | #127 |
| Sports & Outdoor rank | #54 | #47 |
| Scale (size) | 44.5 | 45.9 |
| Momentum (growth) | 38.0 | 42.8 |
| Branded search | 48 | 51 |
| Site traffic | 31 | 45 |
| Social audience | 56 | 41 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Alu-Cab: common questions
What does Alu-Cab sell?
Vehicle canopies, rooftop tents and overlanding equipment made in Cape Town. Known for: Rooftop tents, Canopies, ModCAP modular system, Shadow Awnings and Roof conversions.
Where is Alu-Cab from?
Alu-Cab is based in Cape Town, South Africa.
Where can you buy Alu-Cab?
Alu-Cab sells through its own online store and a network of retailers and stockists. Its online store is at alu-cab.com.
Is Alu-Cab's revenue growing?
We estimate Alu-Cab's revenue is shrinking year on year (medium confidence). Alu-Cab sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Alu-Cab's competitors?
Alu-Cab's closest competitors in the Sports & Outdoor category are Vango, EDELRID, Klättermusen and VAUDE.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.