EDELRID – D2C Ranking & Growth Metrics
Climbing, mountaineering and work-safety equipment from Germany
Last updated · August 2026 edition · method v1.2
EDELRID ranks #117 of 312 D2C brands in the August 2026 edition and #41 of 111 in Sports & Outdoor, down 3 places on last month. We estimate EDELRID's revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among sports & outdoor brands selling climbing equipment, its closest competitor is Black Diamond (#72).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big EDELRID is today: #117 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is EDELRID's revenue growing?
We estimate EDELRID's revenue is flat year on year (medium confidence). EDELRID sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is EDELRID growing?
EDELRID's Momentum score is 47.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #108 to #117 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About EDELRID
EDELRID makes equipment for climbing, mountain sports and workplace safety, including ropes, harnesses, helmets, carabiners, slings, belay devices and related accessories. Its product range covers activities such as via ferrata, bouldering, ice climbing, canyoning, mountaineering, ski touring and paragliding, alongside a separate professional line for tree care, rope access, rescue, wind energy, scaffolding and adventure parks. The company is based in Germany and states it has been operating for around 160 years.
EDELRID branded search volume
How often people search for EDELRID by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
EDELRID's audience, products and channels
Social audience
- Instagram edelrid_sport 87,939
- YouTube EDELRIDKnowledgeBase 118,000
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Spain, Sweden and Australia.
Ecommerce stack
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on edelrid.com; detection covers common apps and may miss some.
EDELRID competitors
The sports & outdoor brands closest to EDELRID: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Climbing, skiing and mountain gear and apparel for outdoor athletes
Climbing clothing, training equipment and Moonboard systems for climbers
Camping tents, awnings, sleeping gear and hiking equipment brand
Vehicle canopies, rooftop tents and overlanding equipment made in Cape Town
Swedish maker of refined mountaineering equipment and outdoor apparel
EDELRID vs Black Diamond
Black Diamond is the bigger brand (Scale 54.3 against 47.5), while EDELRID is growing faster (Momentum 48 against 47). See Black Diamond's page.
| August 2026 | EDELRID | Black Diamond |
|---|---|---|
| Overall rank | #117 | #72 |
| Sports & Outdoor rank | #41 | #25 |
| Scale (size) | 47.5 | 54.3 |
| Momentum (growth) | 47.7 | 46.9 |
| Branded search | 42 | 33 |
| Site traffic | 44 | 57 |
| Social audience | 58 | 76 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
EDELRID: common questions
What does EDELRID sell?
Climbing, mountaineering and work-safety equipment from Germany. Known for: Ropes, Harnesses, Climbing helmets, Carabiners & quickdraws and Via ferrata equipment.
Where is EDELRID from?
EDELRID is based in Germany.
Where can you buy EDELRID?
EDELRID sells through its own online store and a network of retailers and stockists. Its online store is at edelrid.com.
Is EDELRID's revenue growing?
We estimate EDELRID's revenue is flat year on year (medium confidence). EDELRID sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are EDELRID's competitors?
EDELRID's closest competitors in the Sports & Outdoor category are Black Diamond, Moon Climbing, Vango and Alu-Cab.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.