HydraPak – D2C Ranking & Growth Metrics
Performance hydration systems, reservoirs, soft flasks and bottles for outdoor athletes.
Last updated · August 2026 edition · method v1.2
HydraPak ranks #166 of 312 D2C brands in the August 2026 edition and #62 of 111 in Sports & Outdoor, up 3 places on last month. We estimate HydraPak's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in August and May. Among sports & outdoor brands selling hydration systems, its closest competitor is Hilleberg (#167).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big HydraPak is today: #166 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is HydraPak's revenue growing?
We estimate HydraPak's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is HydraPak growing?
HydraPak's Momentum score is 52.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #159 to #166 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About HydraPak
HydraPak designs and produces performance hydration systems, including reservoirs, soft flasks, water bottles, water storage, fuel systems and filtration products. Its range serves athletes and outdoor participants across running, hiking, biking, hunting and fishing, skiing and snowboarding, and camping, covering needs from short training sessions to multi-day backcountry expeditions. Products are sold directly through its own website as well as through retail partners, with categories organised both by product type and by activity.
The brand positions itself as a specialist in hydration, emphasising product durability, ease of use and long-term reliability, backed by a guarantee and warranty support. HydraPak also supplies hydration components and systems to other outdoor and sports brands as a partner, alongside its consumer-facing product lines. Its catalogue spans lightweight soft flasks for racing, hydration packs and reservoirs for hiking and cycling, durable water storage for expeditions, and accessories such as filtration devices and cleaning products for gear maintenance.
HydraPak branded search volume
How often people search for HydraPak by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in August and May and lowest in December.
HydraPak's audience, products and channels
Social audience
- Instagram hydrapak 33,315
- TikTok hydrapakofficial 381
- YouTube hydrapaktv 1,720
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store175
- New in the last 90 days10
- Typical priceUS$32
- Price rangeUS$1 – US$200
From HydraPak's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and France.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceZendesk
- MerchandisingRebuy
- LoyaltyLoyaltyLion
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- AnalyticsTriple Whale, Hotjar
Tools detected on hydrapak.com; detection covers common apps and may miss some.
HydraPak competitors
The sports & outdoor brands closest to HydraPak: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swedish-designed tents and shelters for camping, trekking and expedition use.
Outdoor sports gear sold direct to consumer in the US.
Paddle boards, kayaks, skiffs and floating outdoor gear for life on the water.
Truck bed campers and rooftop tents for overlanding and off-road travel
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
HydraPak vs Hilleberg
HydraPak leads on both size and growth: Scale 42.2 against 41.9, and Momentum 52 against 42. See Hilleberg's page.
| August 2026 | HydraPak | Hilleberg |
|---|---|---|
| Overall rank | #166 | #167 |
| Sports & Outdoor rank | #62 | #63 |
| Scale (size) | 42.2 | 41.9 |
| Momentum (growth) | 52.4 | 41.5 |
| Branded search | 49 | 41 |
| Site traffic | 38 | 36 |
| Social audience | 39 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
HydraPak: common questions
What does HydraPak sell?
Performance hydration systems, reservoirs, soft flasks and bottles for outdoor athletes. Known for: Hydration reservoirs, Soft flasks, Water bottles, Fuel systems and Water filtration.
Where is HydraPak from?
HydraPak is based in United States.
Where can you buy HydraPak?
HydraPak sells through its own online store and selected retailers. Its online store is at hydrapak.com.
Is HydraPak's revenue growing?
We estimate HydraPak's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are HydraPak's competitors?
HydraPak's closest competitors in the Sports & Outdoor category are Hilleberg, Enlightened Equipment, BOTE and Go Fast Campers.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.