Granite Gear – D2C Ranking & Growth Metrics
Backpacks and packing systems for backcountry, paddling and tactical use
Last updated · August 2026 edition · method v1.3
Granite Gear ranks #283 of 312 D2C brands in the August 2026 edition and #99 of 111 in Sports & Outdoor, down 3 places on last month. We estimate Granite Gear's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among sports & outdoor brands selling outdoor backpacks, its closest competitor is Lundhags (#171).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Granite Gear is today: #283 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Granite Gear's revenue growing?
We estimate Granite Gear's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Granite Gear growing?
Granite Gear's Momentum score is 46.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #282 to #283 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Granite Gear
Granite Gear designs backpacks, packing systems and related accessories for outdoor use, including multi-day backpacks, ultralight day packs, stuff sacks, and canoe and portage gear. The company also produces tactical and medical rescue equipment, such as flatbed packs and modular pouches, alongside its outdoor lines. Products are aimed at hikers, paddlers, backcountry travellers and professional users such as rescue and tactical personnel who need gear built for demanding conditions.
Granite Gear branded search volume
How often people search for Granite Gear by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Granite Gear's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- TrackingMeta Pixel
Tools detected on granitegear.com; detection covers common apps and may miss some.
Granite Gear competitors
The sports & outdoor brands closest to Granite Gear: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
Outdoor sports gear sold direct to consumer in the US.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Norwegian outdoor apparel and equipment brand
German outdoor brand making clothing, backpacks, bike bags and tents
Granite Gear vs Lundhags
Lundhags is the bigger brand (Scale 41.4 against 23.7), while Granite Gear is growing faster (Momentum 47 against 46). See Lundhags' page.
| August 2026 | Granite Gear | Lundhags |
|---|---|---|
| Overall rank | #283 | #171 |
| Sports & Outdoor rank | #99 | #67 |
| Scale (size) | 23.7 | 41.4 |
| Momentum (growth) | 46.8 | 46.2 |
| Branded search | 27 | 43 |
| Site traffic | 20 | 38 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Granite Gear: common questions
What does Granite Gear sell?
Backpacks and packing systems for backcountry, paddling and tactical use. Known for: Multi-day backpacks, Ultralight day packs, Compression and stuff sacks, Canoe portage packs and Tactical and medical rescue gear.
Where is Granite Gear from?
Granite Gear is based in United States.
Where can you buy Granite Gear?
Granite Gear sells through its own online store and selected retailers. Its online store is at granitegear.com.
When was Granite Gear founded?
Granite Gear was founded in 1986.
Who founded Granite Gear?
Granite Gear was founded by Jeff Knight and Dan Cruikshank.
Is Granite Gear's revenue growing?
We estimate Granite Gear's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Granite Gear's competitors?
Granite Gear's closest competitors in the Sports & Outdoor category are Lundhags, Enlightened Equipment, Exped and Bergans.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.