Pa'lante Packs – D2C Ranking & Growth Metrics
Ultralight backpacks and hiking gear for backpackers.
Last updated · August 2026 edition · method v1.2
Pa'lante Packs ranks #304 of 312 D2C brands in the August 2026 edition and #10 of 10 in Travel & Bags, up 1 place on last month. We estimate Pa'lante Packs' revenue is flat year on year (low confidence). Branded search is growing over the past year. Among travel & bags brands selling ultralight backpacks, its closest competitor is Gregory (#154).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pa'lante Packs is today: #304 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Pa'lante Packs' revenue growing?
We estimate Pa'lante Packs' revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pa'lante Packs growing?
Pa'lante Packs has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #270 to #304 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Pa'lante Packs
Pa'lante Packs makes lightweight backpacks and related gear for hikers and backpackers, particularly those interested in ultralight and fast-and-light travel. The range includes hip packs, framed and frameless backpacks, sidebags, and accessories such as water bottles, fanny packs and hats, alongside a small line of apparel including t-shirts, shorts and a fleece hoody. Products are sold in multiple sizes and with optional add-ons such as padding and sleeves.
Pa'lante Packs branded search volume
How often people search for Pa'lante Packs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Pa'lante Packs' audience, products and channels
Products
- Products in store36
- New in the last 90 days1
- Typical priceUS$100
- Price rangeUS$2 – US$500
From Pa'lante Packs' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Pa'lante Packs competitors
The travel & bags brands closest to Pa'lante Packs: same kind of product first, then the nearest in size. See every brand in Travel & Bags or the full D2C brand rankings.
Backpacks and travel bags for hiking, trekking and everyday travel
Travel and camera backpacks, slings and bags for photographers and travellers
Load-hauling backpacks for military, fire, hunting and everyday use
Ultralight backpacking packs and gear made in Utah
Sustainable bags and accessories that fund waterway cleanups.
Pa'lante Packs: common questions
What does Pa'lante Packs sell?
Ultralight backpacks and hiking gear for backpackers. Known for: Alpine pack, Joey pack, Ultralight pack, Desert pack and Sidebags.
Where is Pa'lante Packs from?
Pa'lante Packs is based in United States.
Where can you buy Pa'lante Packs?
Pa'lante Packs sells through its own online store and selected retailers. Its online store is at palantepacks.com.
Is Pa'lante Packs' revenue growing?
We estimate Pa'lante Packs' revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pa'lante Packs' competitors?
Pa'lante Packs' closest competitors in the Travel & Bags category are Gregory, WANDRD, Mystery Ranch and ULA.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.