J Skis – D2C Ranking & Growth Metrics
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
Last updated · August 2026 edition · method v1.3
J Skis ranks #236 of 312 D2C brands in the August 2026 edition and #87 of 111 in Sports & Outdoor, up 20 places on last month. We estimate J Skis' revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in January and November. Among sports & outdoor brands selling custom skis, its closest competitor is Moment Skis (#262).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big J Skis is today: #236 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is J Skis' revenue growing?
We estimate J Skis' revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is J Skis growing?
J Skis' Momentum score is 54.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #239 to #236 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About J Skis
J Skis designs and sells skis directly to consumers, organised into collections aimed at different styles of skiing, from playful all-mountain shapes to freeride and touring-oriented models. The brand also sells related gear such as poles, bindings, skins and storage, along with branded clothing and accessories. Products are released as limited editions, often in collaboration with artists and athletes, with each edition capped at a set production number.
The company was founded by Jason Levinthal, who had previously started the ski company LINE and the boot company Full Tilt before launching J in 2013. J Skis is positioned as an independent, design-led ski brand that sells primarily through its own website rather than traditional ski shop retail, targeting skiers who follow its limited releases and collaborations. The brand emphasises frequent product development and iteration across its ski lines.
J Skis branded search volume
How often people search for J Skis by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in January and November and lowest in May.
J Skis' audience, products and channels
Social audience
- Instagram j_skis 142,494
Followers as shown on each platform, end of August 2026.
Products
- Products in store553
- New in the last 90 days14
- Typical priceUS$499
- Price rangeUS$2 – US$919
From J Skis' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsStamped
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- AnalyticsHotjar
Tools detected on jskis.com; detection covers common apps and may miss some.
J Skis competitors
The sports & outdoor brands closest to J Skis: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Handbuilt freeride, freestyle and touring skis for men, women and youth.
Skis, touring gear and apparel rooted in Chamonix mountain culture.
Handmade freeride, park and touring skis built in Portland, Oregon
Freeskiing brand making skis, ski boots and gear from Verbier, Switzerland
Carbon fibre skis engineered and built in Salt Lake City
J Skis vs Moment Skis
J Skis leads on both size and growth: Scale 32.5 against 27.8, and Momentum 55 against 50. See Moment Skis' page.
| August 2026 | J Skis | Moment Skis |
|---|---|---|
| Overall rank | #236 | #262 |
| Sports & Outdoor rank | #87 | #93 |
| Scale (size) | 32.5 | 27.8 |
| Momentum (growth) | 54.5 | 49.5 |
| Branded search | 27 | 22 |
| Site traffic | 20 | 20 |
| Social audience | 54 | 43 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
J Skis: common questions
What does J Skis sell?
Limited-edition skis designed by Jason Levinthal, sold direct to consumers. Known for: The Joyride, The Allplay, The Masterblaster, The Flight and Limited-edition artist collaborations.
Where is J Skis from?
J Skis is based in United States.
Where can you buy J Skis?
J Skis sells through its own online store and selected retailers. Its online store is at jskis.com.
When was J Skis founded?
J Skis was founded in 2013.
Who founded J Skis?
J Skis was founded by Jason Levinthal.
Is J Skis' revenue growing?
We estimate J Skis' revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are J Skis' competitors?
J Skis' closest competitors in the Sports & Outdoor category are Moment Skis, Black Crows, ON3P and Faction Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.