Lundhags – D2C Ranking & Growth Metrics
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
Last updated · August 2026 edition · method v1.2
Lundhags ranks #171 of 312 D2C brands in the August 2026 edition and #67 of 111 in Sports & Outdoor, up 6 places on last month. We estimate Lundhags' revenue is flat year on year (medium confidence). Branded search is declining over the past year. Among sports & outdoor brands selling outdoor clothing and boots, its closest competitor is Haglöfs (#50).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Lundhags is today: #171 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Lundhags' revenue growing?
We estimate Lundhags' revenue is flat year on year (medium confidence). Lundhags sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Lundhags growing?
Lundhags' Momentum score is 46.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #142 to #171 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Lundhags
Lundhags is a Swedish outdoor brand making clothing, boots and backpacks for trekking and all-year outdoor life. The range covers jackets, trousers, baselayers and knitwear for men and women, alongside hiking, trekking and winter boots, plus backpacks for trekking, day use and nordic skating. Products are organised around activities such as classic trekking, light and technical hiking, ski touring and nordic skating, and are sold through the brand's own website and physical stores as well as wholesale partners.
Founded by shoemaker Jonas Lundhag in Jämtland, the brand traces its identity to a small workshop making boots intended to last a lifetime. It continues to position itself around durability and repairability, offering services such as boot warranty registration, product repairs and a second-hand marketplace for used gear. Lundhags also produces limited runs of boots made in Järpen, Sweden, alongside its main collections.
Lundhags branded search volume
How often people search for Lundhags by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Lundhags' audience, products and channels
Social audience
- Instagram lundhags 50,298
- YouTube lundhagssverige 5,910
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Germany and the Netherlands.
Ecommerce stack
- TrackingGoogle Tag Manager
Tools detected on lundhags.com; detection covers common apps and may miss some.
Lundhags competitors
The sports & outdoor brands closest to Lundhags: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Swedish outdoor clothing and equipment for mountains and changing weather.
High-end outdoor clothing and equipment for skiing, hiking and mountaineering
Outdoor sports gear sold direct to consumer in the US.
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
Norwegian outdoor apparel and equipment brand
Lundhags vs Haglöfs
Haglöfs leads on both size and growth: Scale 57.9 against 41.4, and Momentum 50 against 46. See Haglöfs' page.
| August 2026 | Lundhags | Haglöfs |
|---|---|---|
| Overall rank | #171 | #50 |
| Sports & Outdoor rank | #67 | #19 |
| Scale (size) | 41.4 | 57.9 |
| Momentum (growth) | 46.2 | 49.7 |
| Branded search | 43 | 63 |
| Site traffic | 38 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Lundhags: common questions
What does Lundhags sell?
Swedish maker of durable outdoor clothing, boots and backpacks for trekking. Known for: Hiking and trekking boots, Winter boots, Trekking backpacks, Outdoor clothing and Nordic skating gear.
Where is Lundhags from?
Lundhags is based in Sweden.
Where can you buy Lundhags?
Lundhags sells through its own online store and a network of retailers and stockists. Its online store is at lundhags.com.
When was Lundhags founded?
Lundhags was founded in 1932.
Who founded Lundhags?
Lundhags was founded by Jonas Lundhag.
Is Lundhags' revenue growing?
We estimate Lundhags' revenue is flat year on year (medium confidence). Lundhags sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Lundhags' competitors?
Lundhags' closest competitors in the Sports & Outdoor category are Haglöfs, Norrøna, Enlightened Equipment and Exped.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.