Eve Sleep – D2C Ranking & Growth Metrics
Online mattresses, beds and bedding for UK shoppers
Last updated · August 2026 edition · method v1.2
Eve Sleep ranks #244 of 312 D2C brands in the August 2026 edition and #86 of 121 in Home, down 1 place on last month. We estimate Eve Sleep's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among home brands selling mattresses and bedding, its closest competitor is Simba Sleep (#69).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Eve Sleep is today: #244 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Eve Sleep's revenue growing?
We estimate Eve Sleep's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Eve Sleep growing?
Eve Sleep's Momentum score is 39.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #208 to #244 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Eve Sleep
Eve Sleep is a British bedding brand selling mattresses, beds, pillows, duvets and related sleep accessories directly to consumers online. Its range spans hybrid and memory foam mattresses in a variety of sizes, along with bed frames, mattress protectors and refurbished or clearance mattresses, aimed at shoppers looking to buy bedding without visiting a traditional showroom.
The brand was established in 2015 as an online-first mattress retailer in the UK. It sells through its own website, offering free delivery, a trial period and finance options on purchases. Eve Sleep positions itself around straightforward product design paired with attention to mattress construction, such as contour zones intended to support body alignment, and it references independent testing endorsements for some of its mattress models.
Eve Sleep branded search volume
How often people search for Eve Sleep by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Eve Sleep's audience, products and channels
Social audience
- Instagram evesleep 29,123
- YouTube 1,710
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store31
- New in the last 90 days0
- Typical price£360
- Price range£25 – £1,549
From Eve Sleep's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- ReviewsTrustpilot
- PaymentsKlarna, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on evesleep.co.uk; detection covers common apps and may miss some.
Eve Sleep competitors
The home brands closest to Eve Sleep: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British direct-to-consumer mattresses, beds and bedding brand.
Mattresses, bedroom furniture and bedding for better sleep
Mattresses, bed frames and sleep accessories sold direct to consumers.
US-made mattresses and bedding, sold online and in showrooms.
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Eve Sleep vs Simba Sleep
Simba Sleep leads on both size and growth: Scale 55.0 against 31.2, and Momentum 43 against 39. See Simba Sleep's page.
| August 2026 | Eve Sleep | Simba Sleep |
|---|---|---|
| Overall rank | #244 | #69 |
| Home rank | #86 | #24 |
| Scale (size) | 31.2 | 55.0 |
| Momentum (growth) | 39.4 | 42.9 |
| Branded search | 25 | 60 |
| Site traffic | 32 | 56 |
| Social audience | 37 | 48 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Eve Sleep: common questions
What does Eve Sleep sell?
Online mattresses, beds and bedding for UK shoppers. Known for: Hybrid mattresses, Memory foam mattresses, Bed frames, Pillows and duvets and Refurbished mattresses.
Where is Eve Sleep from?
Eve Sleep is based in United Kingdom.
Where can you buy Eve Sleep?
Eve Sleep sells through its own online store and selected retailers. Its online store is at evesleep.co.uk.
When was Eve Sleep founded?
Eve Sleep was founded in 2015.
Is Eve Sleep's revenue growing?
We estimate Eve Sleep's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Eve Sleep's competitors?
Eve Sleep's closest competitors in the Home category are Simba Sleep, Silk & Snow, Nolah and Nest Bedding.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.