Nolah – D2C Ranking & Growth Metrics
Mattresses, bed frames and sleep accessories sold direct to consumers.
Last updated · August 2026 edition · method v1.2
Nolah ranks #237 of 312 D2C brands in the August 2026 edition and #83 of 121 in Home, up 1 place on last month. We estimate Nolah's revenue is flat year on year (low confidence). Branded search is steady over the past year. Among home brands selling foam mattresses, its closest competitor is Eve Sleep (#244).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Nolah is today: #237 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Nolah's revenue growing?
We estimate Nolah's revenue is flat year on year (low confidence). Only one of the two signals is available for Nolah, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Nolah growing?
Nolah's Momentum score is 48.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Since September 2025 it has moved from #206 to #237 overall. Its size score is driven most by branded search demand, with social audience relatively weakest.
About Nolah
Nolah is a US-based direct-to-consumer brand that makes mattresses, bed frames and sleep accessories for home use. Its product range includes all-foam and hybrid mattresses built around a proprietary material called AirFoam, along with latex and plus-size options, kids' mattresses, and an oversized Alaskan King size. The brand also sells adjustable and traditional bed bases, upholstered and kids' bed frames, nightstands, and floor beds, positioning itself as a one-stop source for bedroom furniture and bedding.
Beyond mattresses and frames, Nolah offers a range of accessories including mattress toppers, cooling protectors, sheet sets, duvets, and various pillow types such as gel, latex and down alternatives. The brand sells primarily through its own website, where products are organised by comfort level, material and price point, with recurring seasonal discounts. Nolah targets a broad range of sleepers, from value-conscious buyers to those seeking premium hybrid or natural latex constructions, and includes dedicated products for children's beds.
Nolah branded search volume
How often people search for Nolah by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Nolah's audience, products and channels
Social audience
- Instagram nolahsleep 5,298
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store48
- New in the last 90 days0
- Typical priceUS$349
- Price rangeUS$1 – US$3,874
From Nolah's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive, Mailchimp
- ReviewsYotpo
Tools detected on nolahsleep.com; detection covers common apps and may miss some.
Nolah competitors
The home brands closest to Nolah: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Online mattresses, beds and bedding for UK shoppers
US-made mattresses and bedding, sold online and in showrooms.
Organic latex mattresses, toppers and bedding for healthier sleep
Natural and organic mattresses made in the USA
Organic mattresses, bedding and furniture for the whole family
Nolah vs Eve Sleep
Nolah leads on both size and growth: Scale 32.0 against 31.2, and Momentum 49 against 39. See Eve Sleep's page.
| August 2026 | Nolah | Eve Sleep |
|---|---|---|
| Overall rank | #237 | #244 |
| Home rank | #83 | #86 |
| Scale (size) | 32.0 | 31.2 |
| Momentum (growth) | 48.9 | 39.4 |
| Branded search | 48 | 25 |
| Site traffic | 28 | 32 |
| Social audience | 18 | 37 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Nolah: common questions
What does Nolah sell?
Mattresses, bed frames and sleep accessories sold direct to consumers. Known for: AirFoam hybrid mattresses, Adjustable bed bases, Natural latex mattresses, Kids mattresses and beds and Mattress toppers and pillows.
Where is Nolah from?
Nolah is based in United States.
Where can you buy Nolah?
Nolah sells through its own online store and selected retailers. Its online store is at nolahsleep.com.
Is Nolah's revenue growing?
We estimate Nolah's revenue is flat year on year (low confidence). Only one of the two signals is available for Nolah, so confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Nolah's competitors?
Nolah's closest competitors in the Home category are Eve Sleep, Nest Bedding, PlushBeds and Birch Living.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.