Birch Living – D2C Ranking & Growth Metrics
Natural and organic mattresses made in the USA
Last updated · August 2026 edition · method v1.2
Birch Living ranks #297 of 312 D2C brands in the August 2026 edition and #115 of 121 in Home, up 2 places on last month. We estimate Birch Living's revenue is flat year on year (medium confidence). Branded search is steady over the past year, with a seasonal peak in January and November. Among home brands selling organic mattresses, its closest competitor is PlushBeds (#260).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Birch Living is today: #297 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Birch Living's revenue growing?
We estimate Birch Living's revenue is flat year on year (medium confidence). Birch Living's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Birch Living growing?
Birch Living has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #261 to #297 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Birch Living
Birch Living designs and manufactures natural and organic mattresses, assembled in the United States at the brand's Arizona facility. Founded in 2019 as Helix Sleep's all-natural and sustainable sleep brand, Birch Living makes products using certified materials including Fair Trade-certified organic cotton, organic New Zealand wool, GOLS-certified organic latex from Sri Lanka, and natural steel coils, avoiding polyurethane foams, fiberglass and formaldehyde. The range includes several mattress tiers, from an entry-level option to premium and children's versions.
Birch Living branded search volume
How often people search for Birch Living by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in January and November and lowest in October.
Birch Living's audience, products and channels
Social audience
- Instagram livebirch 29,284
- YouTube 74
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- ReviewsYotpo
- TrackingGoogle Tag Manager
Tools detected on birchliving.com; detection covers common apps and may miss some.
Birch Living competitors
The home brands closest to Birch Living: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic latex mattresses, toppers and bedding for healthier sleep
Organic mattresses, bedding and furniture for the whole family
Organic cotton bedding and bath textiles from Canada
Organic cotton bedding, towels and home textiles.
Organic cotton bedding, sheets and home textiles
Birch Living: common questions
What does Birch Living sell?
Natural and organic mattresses made in the USA. Known for: Natural Mattress, Essential Mattress, Luxe Natural Mattress, Kids Natural Mattress and Elite Natural Mattress.
Where is Birch Living from?
Birch Living is based in United States.
Where can you buy Birch Living?
Birch Living sells through its own online store and selected retailers. Its online store is at birchliving.com.
When was Birch Living founded?
Birch Living was founded in 2019.
Who founded Birch Living?
Birch Living was founded by Adam Tishman.
Is Birch Living's revenue growing?
We estimate Birch Living's revenue is flat year on year (medium confidence). Birch Living's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Birch Living's competitors?
Birch Living's closest competitors in the Home category are PlushBeds, Naturepedic, Takasa and Coyuchi.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.