Naturepedic – D2C Ranking & Growth Metrics
Organic mattresses, bedding and furniture for the whole family
Last updated · August 2026 edition · method v1.3
Naturepedic ranks #151 of 312 D2C brands in the August 2026 edition and #50 of 121 in Home, down 2 places on last month. We estimate Naturepedic's revenue is flat year on year (low confidence). Branded search is growing over the past year. Among home brands selling organic mattresses, its closest competitor is PlushBeds (#260).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Naturepedic is today: #151 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Naturepedic's revenue growing?
We estimate Naturepedic's revenue is flat year on year (low confidence). Branded search is growing but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Naturepedic growing?
Naturepedic's Momentum score is 55.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #155 to #151 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Naturepedic
Naturepedic makes certified organic mattresses, bedding, pillows, furniture and home essentials for adults, children and babies. The range spans adult mattresses such as Serenade, Concerto and EOS, kids' and crib mattresses, organic sheets and duvets, pillows in various fills, and bedroom furniture including bed frames, dressers and nightstands. Products are built around certified organic materials and transparent sourcing, aimed at households seeking healthier, more natural alternatives to conventional mattresses and bedding.
The brand sells direct to consumers through its own website, offering a mattress trial period, free shipping within the contiguous United States and an extended mattress warranty. It also operates in Canada and lists physical stores where products can be viewed. Naturepedic was founded by an environmental engineer, and its offering is positioned around organic certification, craftsmanship and sustainability across every stage of production, from sourcing materials to final construction, covering products for the whole family including pets.
Naturepedic branded search volume
How often people search for Naturepedic by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Naturepedic's audience, products and channels
Social audience
- Instagram naturepedic 62,414
- TikTok naturepedic 1,755
- YouTube Naturepedic 1,400
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store116
- New in the last 90 days1
- Typical price329
- Price range23 – 5,999
From Naturepedic's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Naturepedic competitors
The home brands closest to Naturepedic: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic latex mattresses, toppers and bedding for healthier sleep
Natural and organic mattresses made in the USA
Organic cotton bedding, towels and home textiles.
Organic cotton bedding, sheets and home textiles
Organic cotton bedding and bath textiles from Canada
Naturepedic vs PlushBeds
Naturepedic leads on both size and growth: Scale 44.0 against 28.3, and Momentum 55 against 38. See PlushBeds' page.
| August 2026 | Naturepedic | PlushBeds |
|---|---|---|
| Overall rank | #151 | #260 |
| Home rank | #50 | #98 |
| Scale (size) | 44.0 | 28.3 |
| Momentum (growth) | 55.3 | 37.8 |
| Branded search | 41 | 29 |
| Site traffic | 46 | 29 |
| Social audience | 45 | 26 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Naturepedic: common questions
What does Naturepedic sell?
Organic mattresses, bedding and furniture for the whole family. Known for: Organic adult mattresses, Organic crib mattresses, Organic bedding and sheets, Organic pillows and Bedroom furniture.
Where is Naturepedic from?
Naturepedic is based in United States.
Where can you buy Naturepedic?
Naturepedic sells through its own online store and selected retailers. Its online store is at naturepedic.com.
When was Naturepedic founded?
Naturepedic was founded in 2003.
Is Naturepedic's revenue growing?
We estimate Naturepedic's revenue is flat year on year (low confidence). Branded search is growing but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Naturepedic's competitors?
Naturepedic's closest competitors in the Home category are PlushBeds, Birch Living, Coyuchi and Boll & Branch.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.