Misen – D2C Ranking & Growth Metrics
Direct-to-consumer kitchen knives, cookware and tableware.
Last updated · August 2026 edition · method v1.3
Misen ranks #111 of 312 D2C brands in the August 2026 edition and #35 of 121 in Home, down 8 places on last month. We estimate Misen's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in November and December. Among home brands selling kitchen cookware, its closest competitor is Smithey (#128).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Misen is today: #111 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Misen's revenue growing?
We estimate Misen's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Misen growing?
Misen's Momentum score is 65.8, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #109 to #111 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Misen
Misen is a direct-to-consumer kitchenware brand selling knives, cookware and tableware online. Its range includes chef's knives and knife sets, frying pans and sautés, pots, Dutch ovens, bakeware, kitchen tools such as shears, tongs and spatulas, and more recently dinnerware and flatware under its Misenware line. Products are organised by category and by material, including carbon nonstick, stainless steel, pre-seasoned carbon steel and enameled cast iron.
Misen branded search volume
How often people search for Misen by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and December and lowest in September.
Misen's audience, products and channels
Social audience
- Instagram misenkitchen 119,741
- TikTok misenkitchen 42,300
- YouTube misenkitchen 3,390
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the UK.
Misen competitors
The home brands closest to Misen: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
American-made cast iron and carbon steel cookware for home kitchens.
Restaurant-quality cookware, knives and kitchenware for home cooks.
Non-toxic ceramic cookware, bakeware and kitchen goods
Non-toxic pure ceramic cookware and bakeware for the home kitchen
American-made cast iron skillets and cookware designed to be lighter and smoother
Misen vs Smithey
Misen leads on both size and growth: Scale 48.7 against 45.9, and Momentum 66 against 60. See Smithey's page.
| August 2026 | Misen | Smithey |
|---|---|---|
| Overall rank | #111 | #128 |
| Home rank | #35 | #40 |
| Scale (size) | 48.7 | 45.9 |
| Momentum (growth) | 65.8 | 59.5 |
| Branded search | 44 | 39 |
| Site traffic | 48 | 44 |
| Social audience | 55 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Misen: common questions
What does Misen sell?
Direct-to-consumer kitchen knives, cookware and tableware. Known for: Chef's knives, Carbon Nonstick frying pans, Stainless steel cookware, Kitchen shears and tools and Misenware tableware.
Where is Misen from?
Misen is based in United States.
Where can you buy Misen?
Misen sells through its own online store. Its online store is at misen.com.
Is Misen's revenue growing?
We estimate Misen's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Misen's competitors?
Misen's closest competitors in the Home category are Smithey, Made In, Caraway and Xtrema.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.