Made In – D2C Ranking & Growth Metrics
Restaurant-quality cookware, knives and kitchenware for home cooks.
Last updated · August 2026 edition · method v1.3
Made In ranks #20 of 312 D2C brands in the August 2026 edition and #8 of 121 in Home, up 1 place on last month. We estimate Made In's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among home brands selling cookware and knives, its closest competitor is Great Jones (#275).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Made In is today: #20 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Made In's revenue growing?
We estimate Made In's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Made In growing?
Made In's Momentum score is 43.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #21 to #20 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Made In
Made In makes cookware, knives, bakeware and tabletop items for home cooks, positioned as restaurant-quality kitchenware brought from the professional world into domestic kitchens. Its range spans stainless clad and non-stick cookware, carbon steel, seasoned and enameled cast iron, Japanese and French knives, bakeware, plateware, glassware and flatware, sold individually or in curated sets such as complete kitchen, stainless and knife sets. The company describes its products as designed to the standards used by chefs, with materials and construction aimed at matching equipment found in professional kitchens.
Made In sells directly to consumers through its own website, organised around product categories, materials and themed sets, as well as a trade programme for design professionals, industry pricing, corporate gifting and retail partnerships. It states it grew out of a long-running, family-owned restaurant supply business, which it presents as the basis for its sourcing and manufacturing approach. The brand focuses on pairing specific materials and shapes to particular cooking tasks, offering variety within each cookware category rather than a single universal product line.
Made In branded search volume
How often people search for Made In by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in April.
Made In's audience, products and channels
Social audience
- Instagram madein 482,705
- YouTube 95,800
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Germany.
Ecommerce stack
- Cross-borderGlobal-e
- TrackingGoogle Tag Manager
Tools detected on madeincookware.com; detection covers common apps and may miss some.
Made In competitors
The home brands closest to Made In: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Cast-iron, ceramic and stainless steel cookware and bakeware for home cooks
Non-toxic ceramic cookware, bakeware and kitchen goods
Direct-to-consumer kitchen knives, cookware and tableware.
American-made cast iron and carbon steel cookware for home kitchens.
Non-toxic pure ceramic cookware and bakeware for the home kitchen
Made In: common questions
What does Made In sell?
Restaurant-quality cookware, knives and kitchenware for home cooks. Known for: Stainless Clad cookware, Carbon Steel pans, Seasoned Cast Iron, CeramiClad non-stick cookware and Knives.
Where is Made In from?
Made In is based in United States.
Where can you buy Made In?
Made In sells through its own online store and selected retailers. Its online store is at madeincookware.com.
Is Made In's revenue growing?
We estimate Made In's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Made In's competitors?
Made In's closest competitors in the Home category are Great Jones, Caraway, Misen and Smithey.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.