Field Company – D2C Ranking & Growth Metrics
American-made cast iron skillets and cookware designed to be lighter and smoother
Last updated · August 2026 edition · method v1.2
Field Company ranks #255 of 312 D2C brands in the August 2026 edition and #94 of 121 in Home, unchanged on last month. We estimate Field Company's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and December. Among home brands selling cast iron cookware, its closest competitor is Smithey (#128).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Field Company is today: #255 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Field Company's revenue growing?
We estimate Field Company's revenue is shrinking year on year (medium confidence). Field Company's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Field Company growing?
Field Company has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Field Company
Field Company makes cast iron cookware, including skillets, griddles, Dutch ovens, lids and related tools and accessories, sold directly to home cooks through its own website. The brand positions itself against mass-produced modern cast iron, which it describes as rough and heavy, by producing pans with thinner sidewalls and a smoother cooking surface intended to season well and build nonstick performance over time. Products are made in the United States and sold individually or as cookware sets, with accessories such as leather oven mitts, wooden utensils and seasoning oil.
The company was founded by brothers Stephen and Chris Muscarella, who began by studying vintage cast iron pans inherited from their grandmother and researching traditional iron-casting methods before developing their own skillet design. Field Company sells online with a 45-day home trial and a lifetime warranty on its cast iron. The brand also publishes care guides and recipes aimed at helping customers season, clean and maintain their cookware.
Field Company branded search volume
How often people search for Field Company by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in July.
Field Company's audience, products and channels
Social audience
- Instagram fieldcompany 97,218
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store90
- New in the last 90 days11
- Typical price275
- Price range8 – 1,825
From Field Company's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Field Company competitors
The home brands closest to Field Company: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
American-made cast iron and carbon steel cookware for home kitchens.
Spun iron cookware made in Shropshire, England.
Non-toxic pure ceramic cookware and bakeware for the home kitchen
Cast-iron, ceramic and stainless steel cookware and bakeware for home cooks
Direct-to-consumer kitchen knives, cookware and tableware.
Field Company: common questions
What does Field Company sell?
American-made cast iron skillets and cookware designed to be lighter and smoother. Known for: Cast iron skillets, Cookware sets, Griddles, Dutch ovens and Cast iron tools and accessories.
Where is Field Company from?
Field Company is based in United States.
Where can you buy Field Company?
Field Company sells through its own online store and selected retailers. Its online store is at fieldcompany.com.
When was Field Company founded?
Field Company was founded in 2016.
Who founded Field Company?
Field Company was founded by Stephen Muscarella and Chris Muscarella.
Is Field Company's revenue growing?
We estimate Field Company's revenue is shrinking year on year (medium confidence). Field Company's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Field Company's competitors?
Field Company's closest competitors in the Home category are Smithey, Netherton Foundry, Xtrema and Great Jones.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.