Great Jones – D2C Ranking & Growth Metrics
Cast-iron, ceramic and stainless steel cookware and bakeware for home cooks
Last updated · August 2026 edition · method v1.2
Great Jones ranks #275 of 312 D2C brands in the August 2026 edition and #105 of 121 in Home, down 2 places on last month. We estimate Great Jones' revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and December. Among home brands selling cookware and bakeware, its closest competitor is Made In (#20).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Great Jones is today: #275 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Great Jones' revenue growing?
We estimate Great Jones' revenue is shrinking year on year (medium confidence). Great Jones' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Great Jones growing?
Great Jones has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #242 to #275 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Great Jones
Great Jones is a New York-based cookware and bakeware brand selling cast-iron, ceramic and stainless steel pieces for the home kitchen. The range covers Dutch ovens, skillets, sheet pans, casserole dishes, muffin tins and baking dishes, along with kitchen tools and accessories, sold in a range of colourways through the brand's own website. It is positioned as an accessible, design-led alternative for people who cook at home regularly, from everyday breakfasts to weekend baking projects.
The brand describes itself as a women-run small business and takes its name as an homage to Judith Jones, the cookbook editor who championed cooks such as Julia Child, Edna Lewis and James Beard. Alongside its product catalogue, Great Jones publishes recipes, cooking playlists and an interview series called Great Ones. It sells direct to consumers online, offering free shipping above a minimum order value, a trial period and free returns.
Great Jones branded search volume
How often people search for Great Jones by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in August.
Great Jones' audience, products and channels
Social audience
- Instagram greatjones 128,344
- TikTok greatjones 7,002
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store56
- New in the last 90 days0
- Typical priceUS$90
- Price rangeUS$15 – US$565
From Great Jones' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- MerchandisingRebuy
- AnalyticsHotjar
Tools detected on greatjonesgoods.com; detection covers common apps and may miss some.
Great Jones competitors
The home brands closest to Great Jones: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Restaurant-quality cookware, knives and kitchenware for home cooks.
Spun iron cookware made in Shropshire, England.
American-made cast iron skillets and cookware designed to be lighter and smoother
Non-toxic pure ceramic cookware and bakeware for the home kitchen
American-made cast iron and carbon steel cookware for home kitchens.
Great Jones: common questions
What does Great Jones sell?
Cast-iron, ceramic and stainless steel cookware and bakeware for home cooks. Known for: Dutch ovens, Cast-iron skillets, Sheet pans, Ceramic casserole dishes and Baking pans.
Where is Great Jones from?
Great Jones is based in New York, United States.
Where can you buy Great Jones?
Great Jones sells through its own online store and selected retailers. Its online store is at greatjonesgoods.com.
Is Great Jones' revenue growing?
We estimate Great Jones' revenue is shrinking year on year (medium confidence). Great Jones' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Great Jones' competitors?
Great Jones' closest competitors in the Home category are Made In, Netherton Foundry, Field Company and Xtrema.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.