Xtrema – D2C Ranking & Growth Metrics
Non-toxic pure ceramic cookware and bakeware for the home kitchen
Last updated · August 2026 edition · method v1.2
Xtrema ranks #254 of 312 D2C brands in the August 2026 edition and #93 of 121 in Home, down 2 places on last month. We estimate Xtrema's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in June and May. Among home brands selling ceramic cookware, its closest competitor is Caraway (#15).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Xtrema is today: #254 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Xtrema's revenue growing?
We estimate Xtrema's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Xtrema growing?
Xtrema's Momentum score is 40.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #225 to #254 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Xtrema
Xtrema makes cookware and bakeware from pure ceramic, intended as a non-toxic alternative to metal or coated pans. The range covers skillets, saute pans, dutch ovens, saucepans, bakeware and related accessories such as wooden utensils and cotton handle protectors, sold in sets or as individual pieces. The brand describes its cookware as free from PFAS, synthetic coatings and hidden chemicals, made from a proprietary blend of natural minerals, clay and water rather than metals, glues or polymers.
Xtrema is a family-owned company that sells directly to consumers through its own website, targeting home cooks who want to avoid coated or metal cookware and who value durability and simplicity in the kitchen. It positions its products around themes of intentional, communal cooking and transparency, citing third-party testing and compliance with California's Prop 65. The brand backs its cookware with a craftsmanship guarantee, a replacement policy for accidents, and a standard return period, and it also publishes recipes and care guidance to support customers using ceramic cookware.
Xtrema branded search volume
How often people search for Xtrema by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in June and May and lowest in September.
Xtrema's audience, products and channels
Social audience
- Instagram xtrema_cookware 49,844
- YouTube ceramcor 965
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Xtrema competitors
The home brands closest to Xtrema: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Non-toxic ceramic cookware, bakeware and kitchen goods
Handcrafted ceramic dinnerware and tile, made in California.
American-made cast iron skillets and cookware designed to be lighter and smoother
Cast-iron, ceramic and stainless steel cookware and bakeware for home cooks
Spun iron cookware made in Shropshire, England.
Xtrema vs Caraway
Caraway leads on both size and growth: Scale 66.9 against 29.8, and Momentum 50 against 40. See Caraway's page.
| August 2026 | Xtrema | Caraway |
|---|---|---|
| Overall rank | #254 | #15 |
| Home rank | #93 | #6 |
| Scale (size) | 29.8 | 66.9 |
| Momentum (growth) | 40.1 | 50.4 |
| Branded search | 24 | 71 |
| Site traffic | 25 | 54 |
| Social audience | 43 | 77 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Xtrema: common questions
What does Xtrema sell?
Non-toxic pure ceramic cookware and bakeware for the home kitchen. Known for: Pure Ceramic Skillets, Ceramic Dutch Ovens, Ceramic Saucepans, Ceramic Bakeware and Cookware Sets.
Where is Xtrema from?
Xtrema is based in United States.
Where can you buy Xtrema?
Xtrema sells through its own online store and selected retailers. Its online store is at xtrema.com.
Is Xtrema's revenue growing?
We estimate Xtrema's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Xtrema's competitors?
Xtrema's closest competitors in the Home category are Caraway, Heath Ceramics, Field Company and Great Jones.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.