The Citizenry – D2C Ranking & Growth Metrics
Globally inspired, artisan-made home decor and furniture.
Last updated · August 2026 edition · method v1.3
The Citizenry ranks #107 of 312 D2C brands in the August 2026 edition and #34 of 121 in Home, down 6 places on last month. We estimate The Citizenry's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling home decor, its closest competitor is Rowen & Wren (#156).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big The Citizenry is today: #107 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is The Citizenry's revenue growing?
We estimate The Citizenry's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is The Citizenry growing?
The Citizenry's Momentum score is 33.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #86 to #107 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About The Citizenry
The Citizenry is a home decor brand selling globally inspired furniture, bedding, rugs, pillows and baskets. Products are handcrafted by artisan partners in countries including Peru, Japan, Portugal, Morocco, India, Mexico and Mali, using materials such as alpaca, hinoki wood, linen, rattan and natural dyes. Collections are organised by country of origin and sold in limited quantities. The brand positions itself around fair trade practices, stating that its products are made under a process audited by the World Fair Trade Organization, and highlights sustainable sourcing, organic certifications and cruelty-free materials.
The Citizenry branded search volume
How often people search for The Citizenry by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
The Citizenry's audience, products and channels
Social audience
- Instagram the_citizenry 535,104
- TikTok thecitizenry 52,300
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store546
- New in the last 90 days0
- Typical priceUS$674
- Price rangeUS$3 – US$11,590
From The Citizenry's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSAttentive
- SearchSearchspring
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on the-citizenry.com; detection covers common apps and may miss some.
The Citizenry competitors
The home brands closest to The Citizenry: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture, lighting and homeware for the home and garden
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney
Furniture and home decor for styled interiors and outdoor living.
Home decor and linen bedding for bed, bath, dining and kitchen.
British home and garden furniture, lighting and accessories
The Citizenry vs Rowen & Wren
The Citizenry is the bigger brand (Scale 49.0 against 43.3), while Rowen & Wren is growing faster (Momentum 53 against 34). See Rowen & Wren's page.
| August 2026 | The Citizenry | Rowen & Wren |
|---|---|---|
| Overall rank | #107 | #156 |
| Home rank | #34 | #52 |
| Scale (size) | 49.0 | 43.3 |
| Momentum (growth) | 33.5 | 53.1 |
| Branded search | 37 | 40 |
| Site traffic | 44 | 38 |
| Social audience | 69 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
The Citizenry: common questions
What does The Citizenry sell?
Globally inspired, artisan-made home decor and furniture. Known for: Hand-knotted rugs, Custom furniture, Bedding and linens, Woven baskets and Country-inspired collections.
Where is The Citizenry from?
The Citizenry is based in United States.
Where can you buy The Citizenry?
The Citizenry sells through its own online store and selected retailers. Its online store is at the-citizenry.com.
Is The Citizenry's revenue growing?
We estimate The Citizenry's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are The Citizenry's competitors?
The Citizenry's closest competitors in the Home category are Rowen & Wren, Jungalow, McGee & Co. and Hawkins New York.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.