McGee & Co. – D2C Ranking & Growth Metrics
Furniture and home decor for styled interiors and outdoor living.
Last updated · August 2026 edition · method v1.2
McGee & Co. ranks #25 of 312 D2C brands in the August 2026 edition and #10 of 121 in Home, up 1 place on last month. We estimate McGee & Co.'s revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and October. Among home brands selling home furniture and decor, its closest competitor is Rowen & Wren (#156).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big McGee & Co. is today: #25 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is McGee & Co.'s revenue growing?
We estimate McGee & Co.'s revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is McGee & Co. growing?
McGee & Co.'s Momentum score is 46.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #24 to #25 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About McGee & Co.
McGee & Co. sells furniture and home decor, covering living room, dining room, bedroom and office furnishings, lighting, rugs, pillows, decorative objects, wall art, mirrors, wallpaper, bedding and bath items, as well as outdoor furniture and accessories. The range spans upholstered seating, tables, storage pieces, lamps and chandeliers, textiles and home fragrance, with options for custom upholstery and made-to-order rugs and drapery. Products are organised by room and by collection, including a signature line of named furniture pieces described as McGee & Co. Icons.
McGee & Co. branded search volume
How often people search for McGee & Co. by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and October and lowest in June.
McGee & Co.'s audience, products and channels
Social audience
- Instagram mcgeeandco 1,783,345
- TikTok studio.mcgee 374,100
- YouTube StudioMcGeeDesign 636,000
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days21
- Typical priceUS$398
- Price rangeUS$3 – US$13,986
From McGee & Co.'s own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsOkendo
- LoyaltyLoyaltyLion
- TrackingGoogle Tag Manager
Tools detected on mcgeeandco.com; detection covers common apps and may miss some.
McGee & Co. competitors
The home brands closest to McGee & Co.: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture, lighting and homeware for the home and garden
British home and garden furniture, lighting and accessories
Home decor and linen bedding for bed, bath, dining and kitchen.
Home goods sold direct to consumers from France.
Globally inspired, artisan-made home decor and furniture.
McGee & Co. vs Rowen & Wren
McGee & Co. is the bigger brand (Scale 63.6 against 43.3), while Rowen & Wren is growing faster (Momentum 53 against 46). See Rowen & Wren's page.
| August 2026 | McGee & Co. | Rowen & Wren |
|---|---|---|
| Overall rank | #25 | #156 |
| Home rank | #10 | #52 |
| Scale (size) | 63.6 | 43.3 |
| Momentum (growth) | 46.3 | 53.1 |
| Branded search | 57 | 40 |
| Site traffic | 51 | 38 |
| Social audience | 86 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
McGee & Co.: common questions
What does McGee & Co. sell?
Furniture and home decor for styled interiors and outdoor living. Known for: McGee Icons furniture line, Rugs, Lighting, Pillows & throws and Outdoor furniture.
Where is McGee & Co. from?
McGee & Co. is based in United States.
Where can you buy McGee & Co.?
McGee & Co. sells through its own online store and selected retailers. Its online store is at mcgeeandco.com.
Is McGee & Co.'s revenue growing?
We estimate McGee & Co.'s revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are McGee & Co.'s competitors?
McGee & Co.'s closest competitors in the Home category are Rowen & Wren, Garden Trading, Hawkins New York and Tikamoon.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.