Ferm Living – D2C Ranking & Growth Metrics
Danish design brand for furniture, lighting and home accessories
Last updated · August 2026 edition · method v1.2
Ferm Living ranks #58 of 312 D2C brands in the August 2026 edition and #21 of 121 in Home, up 3 places on last month. We estimate Ferm Living's revenue is growing year on year (high confidence). Branded search is steady over the past year. Among home brands selling home furnishings, its closest competitor is Cox & Cox (#42).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ferm Living is today: #58 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Ferm Living's revenue growing?
We estimate Ferm Living's revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing strongly year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ferm Living growing?
Ferm Living's Momentum score is 60.6, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing strongly over the same 12 months. Since September 2025 it has moved from #61 to #58 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Ferm Living
Ferm Living is a Danish design brand offering furniture, lighting, textiles, kitchenware and accessories for the home. The range spans sofas, chairs, tables, storage and shelving systems, rugs, lamps, kitchen items, cushions and outdoor furniture, along with a dedicated children's collection covering toys, textiles and furniture for kids' rooms. Products are organised by room, by series and by theme, allowing customers to furnish entire spaces such as the living room, kitchen, bedroom or office with coordinated pieces.
The brand sells directly to consumers through its own webshop, with localised sites and currencies for several European markets, the UK and the US, alongside a trade channel for professionals and contract projects. Customers can customise certain items, including sofas, lamps and shelving systems, and order fabric or rug samples before purchase. Ferm Living also addresses care, maintenance and production information, and offers a boutique, showrooms and catalogues for professional buyers.
Ferm Living branded search volume
How often people search for Ferm Living by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Ferm Living's audience, products and channels
Products
- Products in store1,000+
- New in the last 90 days423
- Typical price€129
- Price range€4 – €4,749
From Ferm Living's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in France, the Netherlands, Sweden and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on fermliving.com; detection covers common apps and may miss some.
Ferm Living competitors
The home brands closest to Ferm Living: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British retailer of furniture, lighting and homeware
Online retailer of furniture, rugs, lighting and home décor
Vintage, new and washable rugs for the home
Design-focused home products sold direct to consumers.
British furniture and home accessories brand for natural, crafted living spaces
Ferm Living vs Cox & Cox
Cox & Cox is the bigger brand (Scale 59.8 against 56.7), while Ferm Living is growing faster (Momentum 61 against 50). See Cox & Cox's page.
| August 2026 | Ferm Living | Cox & Cox |
|---|---|---|
| Overall rank | #58 | #42 |
| Home rank | #21 | #16 |
| Scale (size) | 56.7 | 59.8 |
| Momentum (growth) | 60.6 | 49.8 |
| Branded search | 68 | 58 |
| Site traffic | 45 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ferm Living: common questions
What does Ferm Living sell?
Danish design brand for furniture, lighting and home accessories. Known for: Sofas and modular seating, Lighting and lamps, Furniture and shelving systems, Kitchen and textile accessories and Kids' furniture and toys.
Where is Ferm Living from?
Ferm Living is based in Denmark.
Where can you buy Ferm Living?
Ferm Living sells through its own online store and selected retailers. Its online store is at fermliving.com.
Is Ferm Living's revenue growing?
We estimate Ferm Living's revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing strongly year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ferm Living's competitors?
Ferm Living's closest competitors in the Home category are Cox & Cox, Lulu and Georgia, Revival Rugs and Fellow.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.