Lulu and Georgia – D2C Ranking & Growth Metrics
Online retailer of furniture, rugs, lighting and home décor
Last updated · August 2026 edition · method v1.2
Lulu and Georgia ranks #7 of 312 D2C brands in the August 2026 edition and #2 of 121 in Home, down 2 places on last month. We estimate Lulu and Georgia's revenue is flat year on year (high confidence). Branded search is growing over the past year. Among home brands selling home furnishings, its closest competitor is Cox & Cox (#42).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Lulu and Georgia is today: #7 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Lulu and Georgia's revenue growing?
We estimate Lulu and Georgia's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Lulu and Georgia growing?
Lulu and Georgia's Momentum score is 48.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #6 to #7 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Lulu and Georgia
Lulu and Georgia is a home furnishings retailer selling furniture, rugs, lighting and décor through its own website. The range spans living room, bedroom, dining and outdoor furniture, as well as rugs in various sizes and materials, lighting fixtures, mirrors, tabletop and entertaining pieces, textiles and storage accessories. The brand also offers nursery and kids' décor and seasonal holiday collections.
The brand is positioned for shoppers furnishing homes who want curated, design-led pieces, and it offers complimentary design services to assist customers with planning. Lulu and Georgia works with a number of named designers and artists on collaborative collections, and also offers contract-grade furniture, rugs and lighting for trade and commercial buyers. Products are organised by room, size, colour and material to help customers navigate the catalogue, and items are sold both as in-stock, ready-to-ship pieces and as part of broader seasonal or themed collections.
Lulu and Georgia branded search volume
How often people search for Lulu and Georgia by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Lulu and Georgia's audience, products and channels
Social audience
- Instagram luluandgeorgia 1,354,478
- TikTok luluandgeorgia 413,000
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store499
- New in the last 90 days367
- Typical priceUS$2,298
- Price rangeUS$1 – US$14,898
From Lulu and Georgia's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Spain.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsOkendo, Judge.me, Trustpilot
- Customer serviceZendesk
- SearchAlgolia
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on luluandgeorgia.com; detection covers common apps and may miss some.
Lulu and Georgia competitors
The home brands closest to Lulu and Georgia: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British retailer of furniture, lighting and homeware
Danish design brand for furniture, lighting and home accessories
Home goods sold direct to consumers from France.
Furniture and home decor for styled interiors and outdoor living.
Vintage, new and washable rugs for the home
Lulu and Georgia vs Cox & Cox
Lulu and Georgia is the bigger brand (Scale 70.0 against 59.8), while Cox & Cox is growing faster (Momentum 50 against 48). See Cox & Cox's page.
| August 2026 | Lulu and Georgia | Cox & Cox |
|---|---|---|
| Overall rank | #7 | #42 |
| Home rank | #2 | #16 |
| Scale (size) | 70.0 | 59.8 |
| Momentum (growth) | 48.4 | 49.8 |
| Branded search | 66 | 58 |
| Site traffic | 64 | 56 |
| Social audience | 81 | 66 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Lulu and Georgia: common questions
What does Lulu and Georgia sell?
Online retailer of furniture, rugs, lighting and home décor. Known for: Furniture, Rugs, Lighting, Décor + Tabletop and Outdoor Furniture.
Where is Lulu and Georgia from?
Lulu and Georgia is based in United States.
Where can you buy Lulu and Georgia?
Lulu and Georgia sells through its own online store and selected retailers. Its online store is at luluandgeorgia.com.
Is Lulu and Georgia's revenue growing?
We estimate Lulu and Georgia's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Lulu and Georgia's competitors?
Lulu and Georgia's closest competitors in the Home category are Cox & Cox, Ferm Living, Tikamoon and McGee & Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.